Examination of the importance of the process of developing new products
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The subject of scientific research is the examination of the importance of the process of developing new products, as well as the benefits of developing new products in the food and beverage industry in Serbia, Bosnia and Herzegovina, and Montenegro. 350 respondents completed the structured questionnaire. The effects of the new product development process on the benefits of new product development were performed using multiple regression analysis. In contrast, the correlation between the new product development process and the benefits of new product development was performed using Spearman's rank correlation as a non-parametric alternative to Pearson's correlation. It was determined that there is a significant impact of the NPD process on the NPD benefit, and there is also a statistically significant correlation between all phases of the NPD process with the NPD benefit.