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This research explores conservation practices at Borobudur, one of Indonesia's prominent heritage sites, and comprehends collaborative conservation strategies that preserve cultural heritage amidst rising tourist pressures. We employ a qualitative approach that incorporates narrative methods, in-depth interviews, triangulation, and observation. Furthermore, we used a thematic examination to achieve a deeper understanding of the data. The findings emphasize the necessity for mutual understanding and collaboration among stakeholders. The study highlights the challenges faced by disadvantaged groups, tour operator firms, pilgrim tourist services, and Taman Wisata Candi (TWC), which have the authority to provide service.   So, BKB, the responsible institution, has to encourage parties to collaborate on actions respectively. This study contributes to tourism service theory by offering strategic guidance to mitigate the adverse effects of conservation policies on stakeholders. It underscores the importance of collaborative efforts and tailored strategies.