JOURNAL ARTICLEDwikky Sunu Prayogo · Astri Ghina
International Journal of Business Ecosystem & Strategy · 2024
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Population growth and changes in consumer demographics over time require fast moving consumer goods or FMCG company that produce consumer goods to keep innovating. Food market was forecasted to continuously increase between 2024 and 2029 by in total 85.1 million U.S Dollars while beauty and personal care segment projected to reach 10.89 billion U.S Dollars revenue by 2028. Product innovations that are carried out have to conform to regulatory provisions while also meet the required efficacy, quality and safety of the product. The process of fulfilling product compliance can be improved by utilizing technology through digital application. Creation of a digital application have to consider the usability aspect of the user. Design thinking is a method that has been widely used to create a product with human-centered approach and prioritizing the user aspect. Digital application created using a design thinking approach will be easy to use and improve the product compliance process so that companies can have competitive edge compared to competitors. This research is qualitative research that uses study case with design thinking approach. The data was collected by interview method and supplemented by observation method. Informant was five employees that involved in fulfillment of product compliance. Design thinking in this research includes 5 phases, namely empathize, define, ideation, prototype, test. These phases help map problems and formulate ideas to be made into functions or features. Based on the results of the analysis and exploration of ideas, a medium fidelity prototype application was produced which has 4 main menus integrated with 1 technical documentation system. The resulting prototype was tested using the system usability scale and obtained a score of 73.9 and usability rating of 26.6 out of 40 with both grade B-. Further research is expected in refining the prototype and further evaluation on the impact toward product compliance’s business process.
DOI 10.36096/ijbes.v6i3.5580 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEDodie Tricahyono · Abdul Azis Ichwan
International Journal of Business Ecosystem & Strategy · 2024
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This study aims to analyze the development process of IoT smart tracking products for XYZ mobile operators in Indonesia using a Design Thinking approach. Design Thinking is a creative and innovative approach that focuses on user-centered design. Unlike traditional design methods, Design Thinking involves strong creative thinking and a focus on the user's needs. In this study, a qualitative research methodology was used, including in-depth interviews with several potential and existing customers of IoT intelligent tracking during the Design Thinking empathy stage. The next stage, defining problems and ideas, is validated by the XYZ IoT operator's product development team. Through interviews with three participants from various business backgrounds who are interested in using IoT products and three experts from the IoT development team at mobile operator XYZ, the study identifies the question of "How Might We" (HMW), namely: "How can we develop a more reliable and real-time IoT smart tracking product?" After brainstorming and discussing of 19 proposed ideas with XYZ's IoT expert team, the results in the ideation stage determined that developing cybersecurity features and predictive algorithms is the most unique and impactful product, while also cost-effective solution in developing new IoT products for XYZ mobile operators.
DOI 10.36096/ijbes.v6i3.5790 Crossref citations1 OpenAlex citations
JOURNAL ARTICLEMohammad Rikaz Televani Pasacito · Maya Ariyanti
International Journal of Research in Business and Social Science · 2024
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The retail segment has the largest contribution to the total net sales value of Kimia Farma Group, which is run by the company's subsidiary, PT Kimia Farma Apotek (KFA). Kimia Farma's retail segment is experiencing a relatively non-ideal revenue trend from 2017 to 2022. The main challenges faced are the purchasing power of the community, the increasingly fierce level of competition, and risks related to customer loyalty. Based on this background, this study aims to examine the effect of Kimia Farma's image and product attributes on customer loyalty, both directly and indirectly through customer satisfaction. The research was conducted with a quantitative approach at the Kimia Farma Pharmacy in Bandung, with the unit of observation being Kimia Farma pharmacy customers in Bandung City. The sample was 235 respondents, who were taken using the Multistage Random Sampling technique. Structural Equation Modeling was used to conduct causality analysis. The results revealed that: Kimia Farma's image and product attributes play a role in shaping customer satisfaction, but have no direct impact in creating customer loyalty; customer satisfaction plays a role in creating customer loyalty; customer satisfaction mediates the effect of Kimia Farma's image and product attributes on customer loyalty; product attributes have a greater role than Kimia Farma’s image in encouraging customer satisfaction which will create customer loyalty. This research provides managerial benefits for increasing customer loyalty at Kimia Farma Pharmacy in Bandung City, by increasing customer satisfaction, which is supported by the development of product attributes and the image of Kimia Farma.
DOI 10.20525/ijrbs.v13i4.33791 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEDwi Fitrizal Salim · Indah Amallia Rizki · Nora Amelda Rizal
International Journal of Finance & Banking Studies · 2024
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This study delves into the performance of Indonesian state-owned enterprises (BUMN) stocks from February 2021 to October 2023, attracting investor attention due to their strategic position in the national economy. However, the stock performance during this period exhibited suboptimal movements, failing to surpass the returns of the Indonesia Stock Exchange Composite Index (IHSG). To address this, a prudent investment strategy is essential, encompassing portfolio construction and management. In portfolio construction, the study employs proven smart beta strategies, known for delivering superior returns compared to traditional portfolios. Portfolio management involves testing two strategies: a passive approach utilizing the buy-and-hold technique and an active approach employing portfolio recomposition. This quantitative descriptive study utilizes historical closing price data, forming portfolios based on selected beta groups. Weighting is adjusted, with higher beta stocks receiving a larger allocation in the portfolio. The research compares two beta groups (high and low) and two investment strategies (active and passive) using the Sharpe, Treynor, and Jensen indices. The results indicate that the high-beta group and active strategy outperform, aligning with the investment adage "high risk, high return." The high-beta group yields higher returns due to its increased risk profile, consistent with the notion of high-risk, high-reward investments. The active strategy provides opportunities to discard underperforming stocks and enhance the weighting of well-performing ones during recomposition. These findings are valuable for investors seeking to capitalize on BUMN stocks at lower prices. The study aids in minimizing negative returns (losses) by identifying the most suitable strategy for BUMN portfolios. Investors can leverage this research to make informed decisions and navigate the challenges associated with investing in state-owned enterprises.
DOI 10.20525/ijfbs.v12i4.31570 Crossref citations0 OpenAlex citations