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The automotive industry is standing on the edge of the digital era. Digitization is the motivating force behind this change and is influencing every aspect of consumer behavior. Forces behind this digital transformation are the new technological possibilities which range from comprehensive connectivity, 3D printing, and the social network of virtual solutions as well. The impact of digitization can already be seen in today’s world and also in the automotive industry of India. Digitization will play an imperative role in the upcoming years such as artificial intelligence. This paper is primarily concerned with the recent trends of digitization and it also tries to measure the impact of digitization on the automobile supply chain between automobile manufacturers and suppliers. It is discussed the thrust on the potentialities of digitalization in the automobile industry of India and its impact on the overall performance of the industry. The study concluded that digitization has a significant impact on the automotive industry of India. Today, all the business practices become digitalized and foreign players use advanced technology in their products as compared to the national automotive players. The selling of automotive products is increased after the adoption of more advanced technology. It upgrades the quality of products and its service after sale which ultimately leads to the customer and brand loyalty used by the consumers.

The introduction of the New Economic Policy (NEP) in 1991 by the Government of India (GoI) made it very clear that the viability of commercial banks is conditioned on their ability to make profits. In a globalized world, the whims and fancies of business cycles govern the fate of banks and a recessionary phase hampers the bank’s ability to pile on the profits thereby increasing their stock of non-performing assets. India, recently, is placed in a very bizarre situation, — some of the renowned banks are reporting huge losses but there is a very limited impact on stock markets. Strategically, the government, however, has taken corrective measures to arrest the growth of non-performing assets (NPAs) of banks. This paper builds upon a time series model capturing the position of NPAs of banks in India (excluding foreign banks operating in India). Empirically, there is a uni-directional causal relationship running from NPAs of banks to growth. Theoretically, what we can conclude is that imposing strict lending norms on banks actually manifests itself into a deeper recession, lowers growth and in turn aggravates the NPA problem further.