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 Investing huge resources in different parts of economic and industrial sectors to increase and promote public welfare and also, provide opportunities for country`s reserves’ growth. Therefore, identifying accurate opportunities for investment is critical, since it helps investors to know the maximum benefits to the economy coupled with the greatest influences in removing the country`s economic problems and difficulties, especially in employment. This article investigates the relationship between investments, employment and the financial performance of the active cooperative enterprises of Fars province in Iran. Based on the considered conditions, 120 firms were selected from the population on the basis of the classified random sampling method during the period 2006-2011. The findings indicate that there is a positive and meaningful relationship between investment and employment in cooperative enterprises. Also, the results show that there is a significant difference among the financial performance of cooperative enterprises in different sectors on the basis of invested capital. Specifically, the increasing investments in agricultural and industrial sectors have led to higher Return On Assets (ROA) ratio.
 
 

The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation  model  (SEM)  test  with  maximum  likelihood estimation  was  performed  to  test  the relationships among the research variables. The analyses of data showed three dimensions of brand image influenced on fan’s brand loyalty of which the attitude was the most important. Benefits and attributes were placed in the second and third rank respectively. According to Results, brand image play a pivotal role between Iranian fans brand loyalty. Create an attractive and desirable brand image in the fans mind increases brand loyalty. And due to, revenue and profits increase through ticket sales and products of club and also attract more sponsors.