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Training and development have emerged as important construct within entrepreneurial literature over the past two decades. This study proves how training and development can effectively advance fish farming productivity in Odogbolu Metropolis. The impact of fishermen's educational level on fish profitability was examined. The influence of feed quality on fish performance was also demonstrated. The assessment of fish weight/size as a determinant of fish marketability in the study area was also researched. The study's objectives were underscored through the lens of constructivism and human capital theories. A purposive sampling technique was adopted to determine one hundred and twenty-one sample sizes. A quantitative approach was employed, and three hypotheses were presented and tested by applying regression techniques using SPSS software. The study found a significant association between fish farmers' educational level and profitability. Feed quality showed a significant association with fish performance, and a significant association was also found between fish weight/size and fish marketability. The study proves that fish farmers should educate themselves through training and development programs on quality fish production regarding fish weight/size, fish performance, and fish marketability. Government and stakeholders must proactively encourage adult education among fish farmers to expose them to the benefits of fish farming activities in the study area.

Our brain has nearly 100 billion nerve cells, responsible for sensory perception and serving as a memory for all the information processed by the body. The brain is, therefore, the basis of cognition and emotions. This article aims to present the origins and the development timeline of neuromarketing from the first studies of the unconscious mind to the use of neurosciences techniques in the consumer behavior field. Therefore, the research method used in this paper is a systematic literature review based on a multidisciplinary theoretical exploration of events concerning the development of neuromarketing from 2010 to 2018. The paper theoretically proves that neuromarketing is the only field of research that induces the existence of unconscious, implicit, subliminal, and emotional processes that cannot be approached without the contribution of neurosciences. Still, its ethical nature limits its use and requires researchers to comply with specific regulations to protect consumers from possible risks of illegal exploitation. The results of this systematic literature review have shown that using neurosciences in marketing is crucial since it allows researchers to consider the unconscious and automatic elements in consumer decision-making.