JOURNAL ARTICLEMunazza Saeed · Ilhaamie Binti Abdul Ghani Azmi
International Journal of Research in Business and Social Science · 2016
Read abstract
The purpose of this study is to develop a model to investigate the impact of brand image and religious beliefs on Muslim consumers switching intention. Moreover, it also intends to examine, how switching intention affect the customer equity of international branded products. This study seeks to expand the body of knowledge in consumer behaviour research with emphasis on religious beliefs (Islamic beliefs). The benefits that will be yielded from this study will not only provide guidelines to business researchers, but will also enhance the current understanding of Muslim consumers. It studies how the Muslim consumer’s brand switching behaviour is influenced by religious beliefs of Muslim consumers and image of a brand, yet previous studies have only attempted to understand brand switching without considering the religion specifically Islam.
DOI 10.20525/ijrbs.v5i4.6025 Crossref citations8 OpenAlex citations
JOURNAL ARTICLEShrikant Krupasindhu Panigrahi · Yuserrie Bin Zainuddin · Noor Azlinna Binti Azizan
International Journal of Finance & Banking Studies · 2016
Read abstract
<p>In this paper, the author investigated the influence of management decisions like capital structure, dividend policies, remunerations, credit policy decisions and investment decisions on shareholder wealth maximization. The main objective of this paper is to increase awareness and relationship between management and shareholders of the companies. To achieve the objective, portfolio theory, capital asset pricing model and modern financial theory providing evidence on the linkage between management decisions to shareholder’s value. Shareholders are only concerned about the value of shares of the company and the amount of return in the form of dividend paid. Thus in order to meet the demands of the shareholders of the company, managers needs to increase their abilities and skills to overcome the organizational goals. Thus the main goal of this paper is to discuss on the role of management decisions towards increasing shareholder’s wealth and meet organizational goals.</p>
DOI 10.20525/.v3i1.1730 Crossref citations5 OpenAlex citations