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The AfCFTA presents significant opportunities for manufacturing SMEs in Namibia to expand into regional markets. However, limited evidence exists regarding the extent to which these enterprises are logistically prepared to participate effectively in continental trade. This study aims to examine the logistical readiness of GS1-registered manufacturing SMEs in Namibia to participate in trade under the AfCFTA. In this paper, it is also aimed to assess SMEs’ awareness of AfCFTA compliance requirements, identify key logistical challenges, and evaluate operational capability gaps related to supply chain documentation, inventory management, and export logistics. The study is underpinned by the Resource-Based View, Institutional Theory, and Trade Facilitation Theory. A qualitative research approach was employed using open-ended questionnaires and semi-structured interviews. A dataset comprising responses from representatives of GS1-registered manufacturing SMEs operating in sectors such as food processing, cosmetics, agro-processing, textiles, and light manufacturing was analysed. Data were collected during 2025 and analysed using reflective thematic analysis supported by Atlas.ti 23 software. The main findings of the study demonstrate that: (i) although awareness of the AfCFTA exists among SMEs, knowledge of specific compliance requirements, including rules of origin, customs documentation, and regulatory procedures, remains limited; (ii) significant internal logistical and operational capability gaps persist, particularly in export skills, inventory management systems, and logistics planning; and (iii) external barriers, including high transport costs, regulatory complexities, and inadequate institutional coordination, constrain SMEs’ readiness to exploit AfCFTA opportunities. The study concludes that GS1 registration is a necessary but insufficient condition for trade readiness and recommends targeted capacity-building initiatives, improved trade facilitation measures, and stronger institutional support to enhance SME participation in continental trade.