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Interactive technology has increasingly gained attention from both consumers and retailers, reshaping the shopping experience. Among these technologies, augmented reality (AR) has emerged as a powerful tool that enables businesses to engage customers in distinctive and immersive ways. Although several leading companies have developed dedicated AR applications or integrated AR features into existing apps, limited research has explored how AR in mobile shopping apps influences consumer attitudes and shopping intentions. This study examines the effects of utilitarian value (UV), hedonic value (HV), and symbolic value (SV) of AR on customer attitudes and intentions to shop via mobile applications. Based on empirical data from 389 respondents, the results reveal that UV, HV, and SV positively influence attitudes toward mobile app shopping. However, only HV and SV significantly impact shopping intention. Additionally, attitude mediates the relationship between the perceived values of AR and the intention to shop. These findings contribute to the understanding of AR’s role in mobile commerce and offer practical insights for retailers, managers, and AR designers aiming to enhance the customer experience through in-app AR features.

This study probes how mobile health monitoring contributes to health behavior change, with a particular focus on the roles of self-quantification and health consciousness. The findings indicate that mobile health monitoring effectively facilitates positive changes in health behaviors. Moreover, there is a significant interplay between self-quantification, mobile health monitoring, and behavior change—individuals are more likely to adopt healthier lifestyles when they can independently monitor and interpret their health data. Health consciousness further reinforces this relationship, as individuals with higher health awareness are more likely to transform data-driven insights into actionable and sustained health behaviors.

Against the backdrop of rapid advancements in generative artificial intelligence (GenAI), ChatGPT has emerged as a representative application, drawing significant research interest in user behavior patterns. This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) Model to investigate the key factors influencing the adoption of ChatGPT among users in Taiwan. Using a cross-sectional survey approach, we recruited a sample of 454 Taiwanese ChatGPT users through social media and online forums. The study analyzed the impact of four key constructs—performance expectancy, effort expectancy, social influence, and facilitating conditions—on behavioral intention and actual usage behavior. The results indicated that performance expectancy and effort expectancy play pivotal roles in shaping behavioral intention, while facilitating conditions significantly affect actual usage behavior. Furthermore, cultural background exerts a critical moderating effect on the influence of social factors. These findings highlight the unique characteristics of user behavior in Taiwan, provide practical insights for optimizing the design and promotion of GenAI tools, and offer valuable implications for technology adoption policies.

Partial Least Squares Structural Equation Modeling has gained considerable attention across diverse academic fields, including business, social sciences, marketing, and management. A key challenge in utilizing PLS-SEM is balancing explanatory and predictive power when selecting the most suitable model from competing alternatives. This paper explores the effectiveness of various quality criteria for evaluating causal-predictive models, with a focus on resistance to change in Vietnamese SMEs. The study emphasizes the importance of both in-sample and out-of-sample predictions, using metrics such as R², BIC, AIC, Q², RMSE, MAE, and CVPAT. The findings reveal that traditional criteria like R² may not be sufficient for identifying the best model, while PLSpredict, CVPAT, BIC, and AIC offer superior performance in determining the optimal balance between explanatory and predictive capabilities. These insights provide practical implications for researchers and practitioners, highlighting the need to tailor model selection to specific objectives, such as theory development or real-world forecasting. For practitioners, the study underscores the benefits of leveraging simpler, more generalizable models for robust decision-making in dynamic or resource-constrained environments.

In recent years, increased understanding has led individuals to prioritize exercise for the purposes of sustaining health, achieving weight loss, preventing various diseases, and alleviating stress. This research aims to deepen our understanding of human exercise behavior by examining the factors that influence this trend. The writers utilize the framework of "Social Learning Theory" to elucidate the correlation among influencing factors, exercise behavior, and stress relief. This study details a survey that involved 323 participants, primarily Vietnamese college students with a focus on tourism. The analysis comprised 151 males and 172 females. This research employed structural equation modeling (SEM) for data analysis. The results showed that enabling circumstances and social impact have a positive impact on stress relief, with exercise activity playing a mediating role. The model accounts for 57.3% of the variance in exercise behavior and 57.1% in stress relief. Moreover, social impact has a direct favorable impact on students' stress relief. In conclusion, both enabling factors and social impact are associated with increased exercise activity. These characteristics increase the likelihood of students participating in exercise and reducing their academic stress. The study also that the institution introduces a course that combines academics with yoga and team sports to the general education curriculum. The institution should offer on-campus fitness or partner with local gyms. Finally, joining clubs and organizations might encourage university students to exercise.

Using yearly data on corporate social responsibility ratings from public-listed companies in Taiwan from 2013 to 2017, this paper empirically explores the impact of female directors ratio on corporate social responsibility rating, especially looking at whether the different impact of controlling ownership structure (public-dominated, co-governed, single-family) on corporate social responsibility rating. Our empirical results indicate that a higher the ratio of female directors significantly reduce the corporate social responsibility rating, especially for the family-controlled company. Although the public-owned controlling company improves the corporate social responsibility rating, however, the higher the ratio of female directors, regardless of the type of group, would significantly lower the corporate social responsibility rating.

This study examines the relationship between technical readiness (TR) and the Unified Theory of Acceptance and Use of Technology (UTAUT) within the framework of Over-the-Top (OTT) media services, particularly Netflix. The study employs the UTAUT model and integrates the TR model's external factors of "optimism," "innovativeness," "inadaptability," and "insecurity" to examine their moderating influences on customer utilisation of Netflix. In 2024, 475 questionnaires were disseminated in this study, of which 453 were considered valid. The study revealed that customer trust in relationships significantly influences user involvement in 'Performance Expectancy' (PE), 'Effort Expectancy' (EE), 'Social Influence' (SI), and 'Facilitating Conditions' (FC). Furthermore, consumers' intention to interact with Netflix's 'Performance Expectancy' (PE), 'Effort Expectancy' (EE), and 'Social Influence' (SI) considerably and positively affects their behaviour. The research employed hierarchical regression analysis to assess the impact of customer willingness to "Intention to Use" on the UTAUT regarding Netflix consumption. The findings indicate that the Trustworthiness Rating of consumers substantially affects the UTAUT dimensions of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions. Moreover, consumers' inclination to use Netflix is positively influenced by the constructs of Performance Expectancy, Effort Expectancy, and Social Influence. The results demonstrate that consumers' Trustworthiness Rating substantially influences the UTAUT aspects of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions. Moreover, the constructs of performance expectancy, effort expectancy, and social influence positively affect customers' inclination to utilise Netflix. The results of this study may inform strategic approaches to improve user engagement and satisfaction in the competitive OTT market.

Hand-shaken beverages represent a unique business model in Taiwan. This study explores the impact of four dimensions of brand equity on consumers' word-of-mouth and purchase intention regarding hand-shaken beverages. A survey was conducted among hand-shaken beverage consumers. A total of 352 valid questionnaires were recovered, and the data were analyzed using structural equation modeling. The results showed that consumers' perceptions of brand awareness, quality, and brand association affected word-of-mouth. These dimensions had an indirect impact on purchase intention through word-of-mouth, suggesting that when consumers develop an attachment to a brand, they engage in positive behaviors concerning the brand. However, due to the high homogeneity and lack of distinctiveness of Taiwanese hand-shaken beverage products, they fail to attract consumer loyalty.

Impulse purchases play a vital role in the sales revenue of shopping malls. This study utilized the Stimulus-Organism-Response framework to explore how shopping mall atmosphere stimulates consumer emotions, thereby impacting impulse purchase behavior. Structural equation modeling was employed for data analysis. The findings revealed that both positive and negative emotions can act as mediators in the process of forming impulse purchase behavior, albeit with distinct and sometimes antagonistic effects. This phenomenon is attributed to the differential impact of the service atmosphere on stimulating consumer emotions. Additionally, the study identified that only positive emotions can serve as mediators between spatial atmosphere and impulse purchases. In essence, stimuli in the shopping environment can influence consumer emotional responses, thereby prompting impulse purchase behavior.

This study examines the factors influencing continuance usage intentions in Vietnam’s online food delivery (OFD) market, using the Unified Theory of Acceptance and Use of Technology (UTAUT) with health consciousness as a moderator. The research identifies that performance expectancy, social influence, and facilitating conditions are significant determinants of continuance usage intentions, whereas effort expectancy shows a minor role. The analysis highlights health consciousness’s critical role in moderating the effects of PE and SI on usage intentions, revealing that a higher level of health awareness leads to more stringent evaluations of OFD services. These insights suggest that OFD service adoption in Vietnam is greatly influenced by how well services align with health-centric consumer preferences. The findings advocate for OFD platforms to adapt their strategies to meet the health-oriented demands of the market, emphasizing quality and transparency. This research contributes to understanding technology acceptance by highlighting the complex relationship between traditional service evaluation metrics and individual health values in influencing consumer behavior in a rapidly digitizing economy.

Job anxiety has long been seen as a major factor affecting employees' job performance. The reasons and processes by which affective commitment and work engagement impact employee creativity can be studied through the lens of ego depletion theory. In this study, we surveyed employees in a theme park and applied structural equation modeling to analyze the survey data. Our observations suggested that the decline in employee creativity due to job anxiety was possibly the result of low affective commitment and work engagement, with work engagement being a key mediating factor. The development of emotional ego depletion in service industry employees after experiencing job anxiety could explain our observations. Emotional depletion not only affects employees' work attitudes and emotional expressions but also reduces their motivation for creativity.

The purpose of this study is to analyze whether there are differences in the impact of corporate social responsibility on its financial performance and stock performance in different industries. The research period is from 2016 to 2018. The samples are selected from the corporate social responsibility award-winning companies selected by Commonwealth Magazine and Vision Magazine, and the financial information comes from Taiwan Economic News (TEJ). The empirical results show that traditional heavy industries have been established for a long time and the equipment is relatively old, so it needs to pay a relatively high cost to improve. Therefore, in this type of industry, corporate social responsibility has a negative impact on its financial impact, and even if it is a reputation It has won the evaluation of the public, but its stock characteristics are not easy to fluctuate, so the impact on its stock performance is not significant. On the contrary, in the other two industries, corporate social responsibility will not burden its financial performance, but will positively help its stock performance. Among them, in the electronics industry, corporate social responsibility will positively help its financial performance. It may be that this type of industry has a relatively high bargaining power for products and relatively advanced technology, so it can transfer the cost of corporate responsibility invested to the selling price of the product.

The global business environment is undergoing significant changes due to the impact of COVID-19 and shifts in workforce demographics, making organizational change an inevitable trend. In this context, the smooth adoption of smart manufacturing in the manufacturing industry is crucial for enhancing organizational value. Through a literature review, this study consolidated key factors related to organizational innovation and the implementation of smart manufacturing. The analytic hierarchy process (AHP) was employed to identify the prioritized sequence of key strategic actions for innovative operations. The results indicated that among 27 assessment indicators, motivation is the most crucial factor for organizational innovation/change. Subsequently, organizations must also prioritize strategic human resource deployment to accelerate the development of long-term organizational goals. This study further examined solutions to ensure both talent and organizational growth during the transformation of innovation strategies.  

This research aims to explore the recognized advantages of Communities of Practice (CoPs) in enhancing knowledge sharing and spurring organizational transformation. Despite their acknowledged importance, CoPs often receive inadequate attention or representation in numerous organizations, likely due to leaders' unfamiliarity or insufficient skills to manage such groups. This study introduces the "Real Option Perspective" as the recommended approach for top executives to understand and leverage CoPs. Initially, it clarifies the concepts of CoPs and the Real Option Perspective, highlighting their significance. These concepts then lay the groundwork for developing a management model for CoPs. The proposed management trajectory for CoPs involves five phases: Investment in CoPs, Recognition of Stagnation, Re-engagement with CoPs, Transition of Value, and finally, Dissolution and Feedback. This research seeks to expand the applicability of the Real Options framework in managing CoPs, providing leaders with strategic insights to fully realize the potential of CoPs in line with organizational objectives.

This research explores how Corporate Accounting Disclosure (CAD) affects the corporate reputation (CR) of publicly traded Taiwan companies, with special emphasis on the moderating influence of social learning (SL). While Corporate Accounting Disclosure and social learning serve as the independent and moderating variables, respectively, corporate reputation is the study's dependent variable. A sample of 125 companies, listed on the Taiwan Stock Exchange Corporation (TWSE), was selected for this study. Our findings suggest that Corporate Accounting Disclosure positively correlates with corporate reputation, as does social learning. Interestingly, the anticipated moderating effect of Social Learning on the association between Corporate Accounting Disclosure and Corporate Reputation was not observed. Future research endeavors may delve deeper into the underlying reasons for this phenomenon by adopting a multifaceted approach of longitudinal studies and cross-cultural analysis. The study also offers in-depth discussions of its findings and clearly outlines its theoretical and practical implications. It concludes by offering recommendations and charting potential avenues for subsequent research.

The Cultural and Creative Industries (CCI) thrive on innovation and creativity, necessitating robust cross-domain collaboration among diverse stakeholders. However, the current state of CCI co-creation mechanisms is marked by inadequacies. The primary objective is to provide practical and effective strategic guidance for co-creation endeavors within the dynamic CCI landscape. This study employs the Root Cause Analysis (RCA) method to identify and analyze critical elements for industrial co-creation, offering a comprehensive framework for understanding the intricacies of co-creation processes. The Cultural and Creative Industries Digital Business Ecosystem (CCI-DBE) model is then developed to encompass four foundational pillars: participation of multiple stakeholders, mechanism of co-creation, uniqueness of consumer experience, and output of co-created value. Participation of multiple stakeholders recognizes the importance of integrating perspectives from content creators, other companies, suppliers, and customers. The mechanism of co-creation delves into the necessity of a robust platform, supported by technological infrastructure, to facilitate seamless resource and knowledge exchange. The uniqueness of consumer experience emphasizes the need for tailoring offerings to meet consumers' unique experiential and meaningful needs. Output of co-created value focuses on enhancing product novelty, resource sharing, communication efficiency, information interaction, and cross-domain integration. This CCI-DBE model not only contributes to academic discourse but also provides actionable insights for practitioners seeking to navigate and enhance the co-creation process within the evolving CCI landscape. It stands as a valuable guide for fostering innovation, collaboration, and strategic alignment in the CCI sector.

This article investigates the impact of social influence on online food delivery (OFD) purchase behavior in Vietnam, specifically examining the moderating role of trust and physical obstacles during the COVID-19 pandemic. A total of 378 respondents participated in the research, and the findings highlight the significance of social networks and interpersonal relationships in the OFD market. Regarding the role of trust as a moderator, the findings highlighting the importance of building trustworthiness and credibility in the OFD industry. The findings suggest that physical obstacles, such as the closure of non-essential stores and social distancing measures, weaken the influence of social factors on consumers' behavior. These changes in individuals' lifestyles have introduced physical barriers to traditional dining experiences, consequently increasing reliance on online food delivery (OFD) services. Overall, this study contributes to the existing literature on consumer behavior and provides insights for industry practitioners and policymakers to develop effective marketing and communication strategies and support mechanisms to facilitate the growth and sustainability of the online food delivery industry in Vietnam.

The regional faction, which is frequently perceived as a threat to the democratic system, has received limited attention regarding its representation of values in contemporary society and influence on voting behavior. This study employs the reasoned action approach (RAA) to investigate the influence of attitudes and subjective norms on electoral intention, incorporating perceived utilitarian and hedonic values toward the regional faction. The study hypothesizes that these value perceptions, in conjunction with the theoretical predictors, will collectively influence the voting intentions of electors. Two months before the local elections in Taiwan in 2022, 469 respondents provided information. Using SPSS 25.0, descriptive statistics and regression analyses were used to analyze the data. Principal findings indicate that instrumental attitude, affective attitude, and descriptive norm positively influence electoral intention, whereas injunctive norm negatively influences electoral intention. Moreover, hedonic values moderate the relationships between affective attitude and intention and between injunctive norm and intention. Likewise, utilitarian values moderate the relationship between injunctive norms and intent. These findings highlight the significance of voters' perceptions of the regional faction's value, casting light on its impact on electoral intent. During the investigated local election in Taiwan, the interaction of attitudes, norms, and values emerged as a crucial factor influencing voter behavior. These findings enhance our comprehension of the intricate decision-making processes within the electoral context and provide valuable insights for political campaigns and policy considerations.

This paper examines the protection against systemic risks of the financial and stock performance of firms in receipt of ‘corporate social responsibility’ (CSR) awards. The data we obtained from the Taiwan Economic Journal (TEJ) in 2016-2018, comprised of CSR-award-recipient firms (CSR firms) voted for by the Common Wealth and Global Views magazines, for a sample period running from the third quarter of 2017 to the third quarter of 2018. Our empirical results reveal that in terms of their financial performance, as compared to non-CSR-award-recipient (non-CSR) firms, CSR firms failed to demonstrate any better protection against systemic risks (such as the US-China trade war). However, the stock performance of CSR firms clearly provided better protection than that of non-CSR firms; the reason for this observation is assumed to be the higher operational costs faced by CSR firms seeking to continue to pursue their CSR goals when encountering systemic risks. Nevertheless, participation in CSR is found to have an insurance-like effect on firm value, which clearly helps to increase the confidence of investors and reduce stock volatility

Global pressures have urged organizations to incorporate sustainable international human resource management (IHRM) systems to be socially responsible. This paper proposes that integrating IHRM with corporate social responsibility (CSR) and shared value may be the solution This study analyzes sustainability within the IHRM field, including other sustainable concepts to demonstrate the relevance of labor and employment relation within human resource management. Employment relations and the importance of developing IHRM strategies involving workers and managers to increase shared value are also explained in the study.  In turn, this integration enhances organizational performance and competitive advantage. Accordingly, this paper proposes a model to unleash the bridge between IHRM and employment relations in multinationals operating in emerging economies and proposes some propositions. Implications for research and practice are also discussed in the paper.