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Abstract Today, tourism is becoming more and more the main sector of the economy by generating financial income and creating opportunities for new jobs. However, as one of the sectors where the economic growth of the country is expected to be concentrated in the future, tourism has still not found itself in genuine sectoral development. One of the many problems that Kosovo's tourism economy faces today is the identification of a genuine tourism product development strategy, as well as the use of marketing strategies, which will orient towards the sustainable development of tourism. In times of market economy, unfavorable fiscal policies in Kosovo often become an obstacle to the development of tour operators, even when they have the capacity and potential for development. Kosovo's tourism economy, in particular, and the economic sector in general are dominated by small and medium economic operators, while large economic operators are still in the process of privatization, therefore it is required to find a favorable sector strategy which in long-term period will ensure the sustainability of tour operators, offering a diversified tourism product.

Kosovar society needs a leadership that has and brings new ideas in all spheres, starting from the family to the central level of the state. An important factor in the development of political parties and their activities is undoubtedly the development of a successful leadership, in order to achieve the objectives that contribute to improving the well-being of the population and the economic development of the country. The main purpose of this paper is to study the effectiveness of leadership in banking organizations in Kosovo and the study of leadership in organizations of political parties in Kosovo. Decision-making analysis, leader characteristics, development of communication with subordinates, way of clarifying the objectives of the organization, etc. will be discussed in this paper. During 2018, the loan portfolio of banks operating in Kosovo was about 2.76 billion euros. Sassipre / econometric analysis was also used in this research. Leaders of political parties in terms of decision-making turn out to be more focused on the program of political parties with about 52.1%. The linear correlation of the determination correlation is positive.471. , etc.

Marketing can be considered as the connection between consumers and the management in attempt to create profit for the company. The main purpose of the research is to analyze the marketing strategies of industrial producers and processors in Kosovo and to find out which are the best marketing strategies that will lead these companies toward the growth of their market share and profit. During the research the paper finds that most of the producers we have analyzed have of proper marketing strategies used toward the company growth, including entering new markets and/or developing new products. Companies, part of this research, think more about productivity than sales and marketing and they still didn’t make the distinction between marketing and sales. We find that the behavior of most companies is geared towards productivity and not so much towards marketing and marketing strategies. Of course productivity is important, but marketing strategies can help in increasing the market share and growth, which could directly result to additional productivity needs. We also find out that there seems to be little courage in entering and exploring new markets; investing in offering new products to the market; or improving the design and quality of the products; and/or adding value to the existing products. Their growth strategies in terms of the above are still undeveloped. Therefore, there should be continuous insistence of manufacturing companies to advance marketing department, creating a special unit of market research that will help them to develop new markets and new products and make their company profitable by taking a larger market share and benefiting from diversification and proliferation. The data for research was collected through a questionnaire in 30 food producer and processor companies in Kosovo. Firstly, data has been gathered and processed through Microsoft Excel and the same data then were processed through SPSS 2.0 cross tabulation with the aim of comparing company strategies used and for testing of hypothesis.