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This study examines the perceived impact of ideation programs on the competitiveness of small and medium-sized enterprises (SMEs) affiliated with a university-based incubator. A quantitative survey was conducted with 52 SME owners. The findings indicate a predominantly positive perception, with high average scores across all measured dimensions of competitiveness. The survey instrument demonstrated excellent reliability (Cronbach’s alpha = 0.947). Participants reported that participation in ideation programs significantly improved their ability to respond to market changes, identify new opportunities, develop innovative marketing strategies, and enhance their brand reputation. A notable insight is the strong belief among participants that these programs cultivate a culture of innovation and adaptability, which are essential for sustained resilience. The study concludes that structured ideation programs serve as an effective mechanism for developing the dynamic capabilities necessary for SMEs to compete effectively. It is recommended that incubators and policymakers continue to prioritize and invest in such programs as a strategic approach to strengthen SME competitiveness and overall economic vitality.

This study examines the role of ideation programs as drivers of innovation and creativity within Small and Medium-sized Enterprises (SMEs) at the Durban University of Technology's Centre for Social Entrepreneurship Rapid Incubator (CSERI). A quantitative research methodology was used, employing a structured questionnaire distributed to 52 student entrepreneurs. The results indicate a predominantly positive perception among participants, suggesting that ideation programs significantly improve understanding of innovative concepts, encourage creative thinking, and promote a culture of experimentation and collaboration. Statistical analysis demonstrated the high reliability of the measurement instrument (Cronbach’s alpha = 0.843) and revealed notable differences in perceived benefits based on the entrepreneur's age and the duration of the enterprise's operation. The findings suggest that ideation programs are effective tools for developing intangible resources and dynamic capabilities essential for SME innovation. It is recommended that incubator programs be tailored to address the diverse needs of entrepreneurs at various stages of their personal and business development to maximize their effectiveness.