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A responsible parent-child relationship and parental support for learning early in life are crucial to promoting ECD. Many families live in neglected childcare areas, and even when programmes are available, quality is not regulated or supported, which is beyond the reach of most families. There is substantial evidence linking ECD staff training and qualifications with programme quality and children’s cognitive results. Research activities included a case study of three selected rural ECD centres based in the Eastern Cape. Direct observations and additional data were used in individual interviews to obtain data from practitioners. Content analysis was used to analyze the data. The following themes emanated from the results; namely, lack of communication; lack of government involvement; lack of parental involvement; lack of resources; lack of relevant practitioner qualifications; and the absence of an adequate curriculum were conceded. All of these have had their fair share of influence on the negative implementation of quality ECD education and the cognitive development of children. In conclusion, the study established that the ECD sector needs to become urgently professionalized if children's right to a good foundational education is to be preserved and supported. The findings of the study highlighted the importance of broadening perspectives on transitions that children will experience to develop integrated and contextualized classrooms that are child focused.