JOURNAL ARTICLEBen Kajwang
Bussecon Review of Social Sciences · 2023
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Risk management is defined as the sequential planning and implementation of initiatives and programs to cope with institutions' and individuals' substantial losses and loss exposure and to secure their properties. The study aims to evaluate risk management's role in economic growth. This was executed through the use of a desktop literature review. The use of Google Scholar was utilized to locate seminal references and journal articles that were pertinent to the study. Papers published within the past five years were used to meet the inclusion criteria. One of the principal objectives of a risk management strategy is to identify risks, address risks, and eliminate risk items before they are deemed detrimental to a company's progress or a significant component of expensive modification to a company's processes. According to the study's findings, insurance companies benefit from economic expansion in their roles as institutional investors and as providers of insurance risk management and indemnification. The paper recommends that the government develop better mechanisms to substitute disaster victims for their losses. At the same time, public sentiment would compel the nation to implement ways of reducing the burden of catastrophes on the public treasury. The enactments that would follow would pave the way for the nation's brilliant economic growth and development. Furthermore, insurance companies must also participate in insurance venture that is both environmentally and client-friendly and also formulate insurance initiatives that can cover every segment and section of the economy.
DOI 10.36096/brss.v4i2.3590 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEBen Kajwang
International Journal of Business Ecosystem & Strategy · 2022
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Digital marketing practices have had explosive growth in the past decade, especially in the insurance sector of developing countries. In particular, the internet has been instrumental in providing digital marketing services to customers from the insurance sector. The purpose of this study, therefore, is to assess the effect of digital marketing practices on the performance of the insurance sector. A desktop literature review was used for this purpose. Relevant seminal references and journal articles for the study were identified using Google Scholar. The inclusion criteria entailed papers that were not over ten years old. The study found that the use of digital marketing strategies has a positive effect on the insurance sector's performance. Profitability improved, market share grew, and they expanded their market share. Increased customer loyalty and access to new markets are benefits of internet marketing for insurance companies. According to the findings, insurance companies should make IT infrastructure investments and implement technology-enhanced processes. Employers require adequate training on the use of e-business platforms, as well as collaboration with providers of digital services to enable them to store and market their products and services online. Aside from using traditional marketing methods (such as direct mail), the study advises general insurance companies to be innovative by implementing new strategies, such as digital marketing, to gain a larger share of their target market. This is because strategies for digital marketing have a positive impact on the overall performance of the insurance industry.
DOI 10.36096/ijbes.v4i4.3572 Crossref citations3 OpenAlex citations
JOURNAL ARTICLEPeter Ngibuini Kuguru · Jan-Erik Jaensson · Kinyanjui Nganga
International Journal of Business Ecosystem & Strategy · 2022
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The purpose of the study was to assess the influence of marketing innovation on the performance of coffee cooperatives in Kenya. A descriptive research design was applied. The target population of this study was 525 coffee cooperative societies in Kenya registered with the Commissioner for Cooperatives and licensed by AFFA (Coffee Directorate) as of 30th of October 2016. The sample size was 227 respondents. Structured questionnaires were used to collect primary data from the selected respondents. The results revealed that marketing innovation and performance are positive and significantly related (?=0.674, p=0.001). This implied that significant changes in product design and packaging led to a positive change in the performance of coffee cooperatives. The study affirms that to improve performance by targeting the customers, constant improvements in how the company promotes its new products to capture the attention of new customers is a key aspect to be considered. The study recommends the management employ skills in developing clear operating procedures to run the business successfully, coordinate different areas of the business to achieve results and the ability and design jobs to suit staff capabilities and interests.
DOI 10.36096/ijbes.v4i4.3660 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEGathoni Ndung’u Benson · Simon Munayi · Janet Wanjira · Justus Inyega
International Journal of Business Ecosystem & Strategy · 2021
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This study investigates the effects of online sports betting on the perceived social wellbeing of student-athletes using a cross-sectional survey methodology with a sample of 38 universities. Findings of the study demonstrate that (i) there was a positive and significant association between gambling severity and social wellbeing, (ii) gambling severity and social wellbeing of students are positively and significantly related, (iii) demographic factors have a significant interaction effect on gambling severity and social wellbeing relationship. This paper also exhibited that gamblers were disappointed after online sports betting efforts and that fatigue and sleep disturbances were common after a loss or victory on online sports betting. Problem gamblers should be introduced to treatment or rehabilitation programmes that will help them to overcome their addiction to online sports betting.
DOI 10.36096/ijbes.v3i2.2592 Crossref citations3 OpenAlex citations