Explore publications.

The automotive industry is standing on the edge of the digital era. Digitization is the motivating force behind this change and is influencing every aspect of consumer behavior. Forces behind this digital transformation are the new technological possibilities which range from comprehensive connectivity, 3D printing, and the social network of virtual solutions as well. The impact of digitization can already be seen in today’s world and also in the automotive industry of India. Digitization will play an imperative role in the upcoming years such as artificial intelligence. This paper is primarily concerned with the recent trends of digitization and it also tries to measure the impact of digitization on the automobile supply chain between automobile manufacturers and suppliers. It is discussed the thrust on the potentialities of digitalization in the automobile industry of India and its impact on the overall performance of the industry. The study concluded that digitization has a significant impact on the automotive industry of India. Today, all the business practices become digitalized and foreign players use advanced technology in their products as compared to the national automotive players. The selling of automotive products is increased after the adoption of more advanced technology. It upgrades the quality of products and its service after sale which ultimately leads to the customer and brand loyalty used by the consumers.