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This study examines the impact of Foreign Direct Investment (FDI) on economic growth in South Africa over the period 2000 to 2023. An Ordinary Least Squares (OLS) regression model was employed to assess the relationship between FDI inflows and Gross Domestic Product (GDP), while controlling for key macroeconomic variables. The findings reveal that FDI exerts a significant positive influence on economic performance, with a 1% increase in FDI inflows associated with a 1.93% rise in GDP. However, high inflation exerts a detrimental effect, with a coefficient of -1.99, highlighting the importance of macroeconomic stability. The analysis also indicates that trade openness contributes positively to economic growth, while political risk remains a substantial deterrent to investment, as shown by a coefficient of -3.11. These findings underline the importance of maintaining a stable political environment, managing inflation effectively, and enhancing trade liberalisation to maximise the benefits of FDI. Policy recommendations include strengthening regulatory frameworks and fostering trade openness.

This paper explores the role of strategic government communication in attracting Foreign Direct Investment (FDI) to Zimbabwe in the post-Mugabe era, using a Systematic Literature Review (SLR) methodology. The study investigates how government communication strategies, including diplomatic engagement, national branding, and media outreach, influence investor perceptions and contribute to economic growth. The review identifies key insights, noting that Zimbabwe’s efforts to rebrand itself through campaigns like "Zimbabwe is Open for Business" have enhanced its image internationally and attracted investments, particularly in the mining and infrastructure sectors. However, the study highlights several challenges, including political instability, inconsistent policies, and competition from other African nations, which continue to hinder Zimbabwe's full potential in attracting FDI. The findings suggest that while strategic communication has been effective in improving Zimbabwe’s image, further steps are needed to ensure consistent policy frameworks and address investor concerns regarding security and economic stability. The paper concludes that sustained efforts in refining communication strategies, alongside policy consistency, are essential for Zimbabwe to become a more competitive investment destination. Additionally, future research directions are proposed, including comparative studies with other African nations and an exploration of the role of non-governmental actors and digital platforms in enhancing FDI attraction.