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Work Integrated Learning (WIL) has surfaced as a process that involves the transfer of theoretical knowledge to the actual practical application in the working environment. It is a pedagogical approach to placing students in touch with the realities of the working environment. Hence, the role of WIL is to develop student readiness for the working environment. The study explored the influence of WIL on student readiness for the working environment of the final year students in the department of Human Resources Management at the DUT. The objectives of the study were threefold: (i) to establish whether there is a relationship between WIL and student readiness of third year HRM for the working environment (ii) to ascertain the perception of third year HRM students regarding WIL, and (iii) to identify the factors that influence the effectiveness of WIL. The study adopted the positivist research paradigm and used the quantitative approach. A structured closed-end questionnaire was used to gather data which was analysed using SPSS version 30. Both descriptive and inferential statistics were conducted to draw deductions. The study used consensus sampling and a total of 80 responses were received. The results of the study indicated that student readiness exhibited a strong positive correlation with the WIL programme effectiveness. Furthermore, readiness showed a moderate positive correlation with the preparation programme. A weaker yet statistically significant correlation was observed between readiness and support.

The COVID-19 pandemic profoundly disrupted traditional Work-Integrated Learning (WIL) practices in South African Universities of Technology (UoTs), necessitating rapid adaptation to virtual, hybrid, and project-based learning models. This study investigates post-COVID WIL practices, stakeholder perceptions, curriculum impacts, and the effectiveness of newly implemented strategies. Situated within an interpretivist paradigm, a qualitative approach was adopted to explore the meanings participants ascribe to WIL experiences. An exploratory multiple case-study design enabled in-depth insights across six UoTs. Data were collected via semi-structured interviews with 27 participants; including lecturers, WIL coordinators, and document analysis to capture diverse perspectives and institutional artefacts. Interviews were transcribed verbatim and managed in NVivo; thematic analysis combining deductive and inductive coding was applied to generate categories, subthemes, and overarching themes aligned to the research objectives. Thematic analysis revealed four overarching dimensions: (1) current WIL practices, including communication strategy development, traditional placements, project-based learning, and collaborative mentorship; (2) stakeholders’ perceptions, highlighting opportunities and constraints in transitioning to online and hybrid modalities; (3) curriculum impacts, reflecting both enhanced work-readiness and systemic limitations such as misaligned placements, insufficient exposure, and financial inequities; and (4) a balanced assessment of WIL strategies, emphasizing the integration of virtual approaches, simulation technologies, traditional placements, and industry partnerships. The main findings demonstrate that hybrid, adaptive WIL models supported by structured mentorship, formalised industry collaboration, and reflective practices optimally cultivate employable, competent, and resilient graduates. The study underscores the need for strategic planning, institutional capacity building, and equity-focused interventions to sustain WIL effectiveness in post-pandemic higher education

Academic advising is essential in equipping students for their careers, particularly in specialized fields such as Management Accounting, where alignment with industry expectations is critical. This study investigates the effectiveness of academic advising in enhancing the career readiness of Management Accounting students at the Durban University of Technology (DUT) in South Africa. Employing a quantitative research approach, data was collected from 33 students through structured surveys, focusing on key components of advising, including skill development, job market insights, mentorship, and employability support. The findings reveal that academic advising plays a significant role in fostering students’ understanding of essential professional skills, career planning, and industry trends. Students expressed high satisfaction regarding advising related to course selection and resume preparation, achieving a mean score of 4.03 (SD = 0.810) for the impact of advising on skill development. However, lower mean scores in areas such as internship opportunities (3.61, SD = 1.223) and interview preparation (3.67, SD = 1.051) indicate existing gaps in connecting theoretical knowledge with practical work experience. Furthermore, the study identifies demographic variations in advising effectiveness, with Generation Z students showing a preference for digital career resources, while female students expressed the necessity for gender-sensitive career support. Although the study highlights the overall positive impact of academic advising, it emphasizes the need for enhancements to better align with industry expectations. Recommendations include incorporating experiential learning, strengthening mentorship programs, expanding digital advising resources, and fostering partnerships between industry and academia. These improvements will ensure that students not only excel in their academic pursuits but also transition smoothly into professional roles. The study contributes to the broader dialogue on higher education and employability by providing insights into the evolving role of academic advising in preparing graduates for the workforce.

This study aims to investigate the effectiveness of marketing communication tools adopted by graduates of the Durban University of Technology. A quantitative approach was utilised, and data were collected through a structured self-developed questionnaire. The population for this study was graduates of the Durban University of Technology. A sample of four hundred and fifty questionnaires was administered to graduates from all faculties at the Durban campuses. The findings revealed that the communication media adopted by the respondents were generally appropriate and effective. The results indicated that traditional communication tools (newspapers and career magazines) and non-traditional communication tools (amongst others, social media, the internet websites, electronic databases and email systems) were adopted by graduates. The university allocates a 4life email address to all registered students. The 4life email address is maintained after completion of studies thus facilitating email communication between the graduates and cooperative education. Furthermore, respondents suggested that email communication fosters a strategic world of work engagements and partnerships with the University of Technology in recruiting high-caliber graduates. Therefore, the study concludes with the notion that a blend of traditional and electronic marketing communication is required. It is important to note traditional postal addresses have been replaced with email.