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This research aims to determine whether a top cosmetic company’s Beauty for Better Life Women's Empowerment Program (BFBL – WEP) has encouraged women to become entrepreneurs in the micro, small, and medium enterprises (MSME) sector, and identify the various obstacles and challenges they face in navigating their entrepreneurship journey. Launched by the L'Oréal Foundation in 2009 in 27 countries including Indonesia, the BFBL Program believes that a program like this will play a central role in helping vulnerable, underprivileged, or marginalized women regain their self-esteem, develop self-confidence and enhance their well-being. Using a qualitative research design with primary data collected through semi-structured interviews of thirteen (13) female beneficiaries of the Program, the research covered six (6) regions in Indonesia. Additional data was obtained from two (2) more key informants representing the Head of the BFBL Program in L’Oreal Indonesia and a beauty coach. Interviews were done through hybrid methods of offline and online engagements with respondents, enabling reach as well as convenience as the respondents came from different regions across the country. Findings show that the BFBL produces successful women MSME entrepreneurs through a) training in the planning and design of beauty services; b) resource support provides mentoring and coaching, and c) marketing support skills through social media promotion, creating a business portfolio, and learning ethical practices in dealing with clients. Geographical challenges in program implementation as well as logistical capabilities of participants were detected. Implications to organizational practices related to women’s entrepreneurship promotion are presented.  

This research was conducted to explore the factors predicting the Entrepreneurial Intention among female entrepreneurs in the Balinese tourism industry. The theory of planned behaviour (TPB) framework was utilised as the mediating variables, while Exposure to Role Models, Psychological Characteristics, Entrepreneurship Education, and Access to Financial Capital are used as the exogenous variables. This study used a quantitative method by employing the Likert scale for the questionnaires with a total of 352 respondents and analysed using the Structural Equation Modelling (SEM). This study found that Psychological Characteristics and Entrepreneurship Education had an indirect influence on Entrepreneurial Intention through the mediating variables of Personal Attitude and Perceived Behavioural Control. Access to Financial Capital was also found to have an indirect influence on Entrepreneurial Intention with the Perceived Behavioural Control as the mediating variable

The study analyzed whether family influence, gender, and entrepreneurial education would influence vocational students’ desire to become entrepreneurs. A survey was conducted in 6 vocational schools in Tasikmalaya, West Java, involving 246 vocational students. Using multiple regression analysis, findings show that entrepreneurial education has the highest influence (57.5%) shaping entrepreneurial intention among vocational students, while gender account for 30% influence on students’ entrepreneurial intention.  Male and female students believed that they must be given the same opportunities for entrepreneurship, yet there are feminine and masculine attributes that differentiate successful entrepreneurial plans between genders. Lastly, findings show that family background has the least influence (16%) on entrepreneurial intentions. Respondents disclosed that there are many choices open to them aside from being entrepreneurs, and they would opt for this choice instead of following their parents. Nevertheless, they believe in family support through advice and access to capital. Implications for research, policy, and practice are discussed. This study has shown evidence that entrepreneurship can be a solution to Indonesia’s high unemployment problem for young vocational students, but this entails better entrepreneurial education, the provision of gender-equal opportunities for males and female students, and enhanced family support for entrepreneurial ventures.