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This study investigates the impact of communication modes on enhancing public participation in Laikipia County, Kenya. The objective of the study was to examine how different communication channels affect citizen involvement in government-led development processes. Public participation is crucial for fostering democratic governance and equitable development. However, in Kenya, achieving substantial public engagement has been challenging, partly due to the use of ineffective communication channels. This study hypothesizes that such channels hinder meaningful public participation. To explore this, a hybrid analytics method was employed, combining quantitative and qualitative approaches, to assess how various communication modes influence public engagement. The research utilized a dataset comprising 384 respondents collected between June and July 2024. Data analysis, completed in July 2024, revealed several that different modes of communication significantly affect the level of public participation, influencing how well citizens receive and comprehend information about development initiatives. Channels that facilitate clearer, more direct communication leads to higher levels of understanding and engagement among the public. Effective communication channels are essential for fostering meaningful public involvement, as they impact citizens' responses and behaviours towards development activities. These findings underscore the importance of utilizing effective communication strategies to enhance public participation in development processes. The study contributes to a better understanding of how communication methods can be optimized to support democratic engagement and improve development outcomes in Kenya.

Savings and Credit Co-operatives in Kenya are required to adhere to regulations set by the SACCOs Regulation Authority. Among the regulations is the requirement that the management has to present a myriad of reports including; the Capital Adequacy Return report, Liquidity Statement report, Statement of Financial Position and Statement of Deposit Return. The Return on Investments report compares land, building, and financial assets to SACCO's total assets and its core capital. Despite the existence of prudential guidelines, their influence on the financial performance of deposit-taking SACCOs in Kenya remains contentious with some claiming regulatory compliance in the form of SASRA prudential guidelines has a positive influence while others argue that SASRA regulation has insignificant influence on the financial performance of deposit taking SACCOs. This study seeks to determine the effect of loan-loss provisioning on the financial performance of Deposit-taking SACCOs in Kirinyaga County, Kenya. The study adopted a cross-section descriptive research design. The study population was 10 deposit-taking SACCOs in Kirinyaga County over the period 2017-2022 relying on secondary data. Data analysis involved descriptive and inferential statistics. From the inferential results, the study concluded that loan-loss provisioning positively and significantly affected the financial performance of the deposit-taking SACCOs in Kirinyaga County. The study recommended that the deposit-taking SACCOs in Kirinyaga County ought to strive to be capital-adequate as well as manage their loans efficiently. Being capital-adequate ensures that the SACCOs can expand their operations and hence be sustainable, competitive, and finally profitable. Managing its loans through periodic classification of the loans and having room for loan loss provision ensures the sustainability of the SACCOs.

Fast technological evolution and intensity of competition oblige companies to constantly seek for new ways to differentiate and offer added value to their customers. With the increasing popularity of social media, companies have started to consider this means as a new way to communicate with their customers and increase their brand reputation. One of the most notable phenomena of new media is how it has increased and created new forms of social interaction.In Kenya, despite the critical role played by the Small and Medium Enterprises (SMEs) in the country, research has shown that 90% business startups fail in their third year and especially those owned by the youths The general purpose of the study was to establish the influence of social media marketing on performance of small and medium businesses in Nairobi’s industrial area. This study adopted a descriptive research design. Official records of AGPO as at December 2023 showed that there are 13,011 youth-owned businesses registered in the county of Nairobi with the Youth Access to Government Procurement Opportunities Program (YAGPO). The study used the 10-30% Mugenda Sampling principle to calculate the sample size of 130 SMEs. The first specific objective was to establish the extent Social Media Platforms Influence the Performance of Small and Medium Enterprises. A Pearson correlation analysis was done to establish the relationship between social media platform on performance of SMEs and the result established a significant positive relationship between social media platform used and the performance of SMEs (r=.811, p value =0.000). The second specific objective was to establish the extent bloggers influence the performance of Small and Medium Enterprises. A Pearson correlation analysis was done to establish the relationship between blogger influence on performance of SMEs and the result established a significant positive relationship between blogger influence and the performance of SMEs (r=.730, p value =0.000). The third objective was to establish the extent social media messaging factors influence the performance of Small and Medium Enterprises. A Pearson correlation analysis was done to establish the relationship between messaging factors on performance of SMEs and the result established a significant positive relationship between social media messaging factors used and the performance of SMEs (r=.359, p value =0.000). The study concluded that use of social media marketing has a positive influence on performance of SMEs and recommended that there is need for SMEs to embrace the use of social media  to market their products and that the government should support SMEs by providing  affordable internet services.