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Maternal health outcomes in rural communities continue to be a significant global health challenge, particularly in Sub-Saharan Africa where maternal mortality rates remain markedly high. This study investigates childbirth practices and their influence on maternal health outcomes within the Gutu Rural District Council in Zimbabwe. Guided by the Social Determinants of Health framework and the Health Belief Model, a qualitative, phenomenological approach was employed to explore the lived experiences of 12 pregnant women and 5 village health workers. Data collection consisted of semi-structured interviews and focus group discussions, with analysis conducted through thematic methods. The findings indicate a predominant reliance on traditional childbirth practices, limited use of skilled healthcare services, and cultural preferences such as traditional methods of placenta disposal, all of which significantly impact maternal health outcomes. These practices are shaped by socio-economic factors, cultural beliefs, and limited health literacy, contributing to increased risks of preventable complications and maternal mortality. The study recommends improving maternal health outcomes in rural Zimbabwe through enhanced healthcare infrastructure, culturally sensitive health education, and increased community engagement. Specific suggestions include increased government investment in rural health facilities, awareness initiatives by non-governmental organizations, and the involvement of traditional leaders in promoting safe childbirth practices.

This study examines the critical success factors (CSFs) that contribute to the effectiveness of ideation programs for small and medium-sized enterprises (SMEs), with a focus on the Durban University of Technology’s Centre for Social Entrepreneurship Rapid Incubator. Employing a quantitative methodology, data were collected from 52 participants through a structured questionnaire and analysed using SPSS. The demographic profile indicated that most participants were young entrepreneurs operating in early-stage, resource-limited businesses. Reliability testing confirmed the robustness of the measurement scale (Cronbach’s alpha = 0.831; KMO = 0.709). Results from mean score analysis and one-sample t-tests demonstrated that clearly defined program objectives, customized content, mentoring, collaboration, practical learning experiences, a supportive environment, and access to market insights were consistently highly valued. Additionally, mechanisms such as feedback processes, follow-up support, and partnerships with industry stakeholders were identified as essential for maintaining the long-term impact of ideation initiatives. The study concludes that the success of ideation programs depends on a systems-based approach that effectively integrates resources, processes, the environment, and ongoing feedback, thereby promoting innovation, competitiveness, and resilience among SMEs.