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INDEXED PUBLICATIONS3
CROSSREF CITATIONS5
CROSSREF · CITED PUBLICATIONS66.7%
CROSSREF · MEAN CITATIONS1.67

Crossref citation coverage: 3 / 3 publications (100.0%). Latest observation: 21 Oct 2026, 07:22 UTC. Means and percentages use records with known counts.

Research collection

3 publications

JOURNAL ARTICLE

Achieving entrepreneurial intention through entrepreneurial orientation, social network ties, and market intelligence generation perspectives

Joseph Owusu · Naeem Hayat · Peter Kwasi Oppong · Wilberforce Owusu-Ansah

International Journal of Research in Business and Social Science · 2022

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Entrepreneurial orientation (ENO), social network ties (SOT) and market intelligence generation (MIT) are independently modeled as distinct antecedents of entrepreneurial intention (EIN). However, the intervening variables for such models are typically under-explored in their applicability to university students in sub-Saharan Africa. Accordingly, drawing on the theory of planned behavior (TPB), the present study argues that ENO impacts EIN, primarily explained by SOT and MIT. Using cross-sectional data gathered from university students in Ghana, a sub-Saharan African country, our findings reveal that ENO has both direct and indirect relationships with EIN. Thus, this relationship is mainly mediated when students build and develop social network ties (SOT) instead of gathering marketing intelligence (MIT).

DOI 10.20525/ijrbs.v11i6.19010 Crossref citations3 OpenAlex citations
JOURNAL ARTICLE

Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price

Peter Kwasi Oppong · Joseph Owusu · Wilberforce Owusu Ansah

International Journal of Research in Business and Social Science · 2022

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A high level of brand awareness and brand image enhances customers` favourable word-of-mouth referrals which in turn, strengthens their WTP a high price for a brand. Despite the increasing importance of brand awareness and brand image to customers` word-of-mouth referrals and their WTP a high price, there are limited studies on the mediated role of brand image in the influence of brand awareness on customers` word-of-mouth referrals and their WTP a high price, particularly in the herbal industry. Hence, this study aimed to investigate the mediated role of brand image in the impact of brand awareness on word-of-mouth referrals and WTP a high price in the herbal industry. Using a systematic sampling strategy, data were collected from 265 samples of customers in the Cape Coast herbal market. The research hypotheses were statistically tested via structural equation modelling with the help of smart PLS 3.3.3. The study establishes that the relationship between brand awareness, word-of-mouth and WTP a high price is partly attributed to the influence of brand image. Besides, the study found that word-of-mouth contributes partially to the influence of brand awareness and brand image on WTP a high price. The study confirmed that brand image is critical in developing brand awareness to strengthen customers` word-of-mouth referrals and their WTP a high price in the herbal industry.

DOI 10.20525/ijrbs.v11i6.19604 Crossref citations5 OpenAlex citations
JOURNAL ARTICLE

Assessment of Environmental Sources of Financial Risks on Commercial Banks in Ghana

KOFI TWUM ANTWI · Beatrice Darko Obiri · Elizabeth Obeng · Simon Abugre

International Journal of Finance & Banking Studies · 2020

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This research examined bankers’ perceptions of environmental sources of financial risks and its impact on commercial banks in Ghana. Primary data was collected from a purposive sample of ninety-six (96) middle–level bank managers using structured questionnaires. Time series secondary data on banking performance (denoted as ROA and ROE) and stability (denoted as CAR and NPLR) and growth of five major industrial businesses (including agriculture, mining, construction, manufacturing, and trade) as the environmental sources of financial risks, for a period of 13 years (2006-2018) was further obtained for analysis. Data was analyzed using the sample t-test and the multivariate dynamic panel regression model. The results show that, in bank lending, mining was perceived to be the topmost source of indirect environmental risk (credit and reputational risks), while agriculture was perceived to be the leading source of direct environmental risk (business risk). We found that perceptions of environmental sources of financial risk by mangers of locally owned banks differed from that of foreign owned banks. Growth of mining, trade and manufacturing positively influenced banking performance while the growth of construction and agriculture negatively influence banking stability. The study thus provides supportive evidence that commercial banks require set standards that guide clients’ business towards environmental sustainability

DOI 10.20525/ijfbs.v9i3.8271 Crossref citations1 OpenAlex citations