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The research investigates how goal contagion impacts the acceptance of digital technologies and also explores the moderating effect of COVID-19 and survival instinct within the interconnection between goal contagion and the acceptance of digital technologies. The research has undertaken partial least squares structural equation modeling to identify the direct as well as moderating effects based on a sample of 250 individuals across diverse firms in Bangladesh. The research also involved the Importance-Performance Map Analysis approach (IPMA) to explore key areas of importance and performance, thus providing a holistic understanding of key factors impacting the acceptance of digital technologies. Then, an ANN model analysis was used to determine how important the components determined by the PLS-SEM study were in terms of relative influence. The study revealed that others’ behavior and situational context have a significant impact on goal contagion. The outcome also showed that goal contagion has a significant impact on the acceptance of digital technologies; besides, survival instinct and COVID-19 have a statistically significant moderating effect between goal contagion and the acceptance of digital technologies. The IPMA findings showed that COVID-19 and goal contagion are the most important factors for the acceptance of digital technologies. The ANN findings revealed that situational context is the most contributing construct for goal contagion. The findings also demonstrated that COVID-19 and goal contagion are the most influential constructs for the acceptance of digital technologies. The findings of this research contribute significantly to the relevant knowledge by promoting a theoretical framework for comprehending the factors that influence the acceptance of digital technologies. Furthermore, this research illustrates valuable insights for companies that are planning to make strategic decisions regarding their digital technologies.

  This study aims to explore the effect of foreign direct investment on the educational attainment.  This paper employed the POLS and 2SLS models. In Pooled Ordinary Least Square Model, educational attainment in primary, lower secondary, upper secondary and masters’ level have the significant positive relationship with foreign direct investment. In Two stage Least Square Model, educational attainment in primary, lower secondary, upper secondary, tertiary and masters’ level have the significant positive relationship with foreign direct investment. This study contributes to look at the impact foreign direct investment on educational attainment. Panel data from 38 Asian countries was gathered for this study, which spanned the years 2011 to 2022. The study results have important policy implications as they are directly linked to the United Nations’ Sustainable Development Goals (SDGs) Target 4.1, which aims to guarantee that all girls and boys get free, equitable, and high-quality primary and secondary education by 2030, resulting in relevant and effective learning outcomes.