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This research aims to investigate the relation of the innovation types such as service innovation, process innovation and management innovation with the performance. Additionally, this study will also focus on whether there is a mediator role of technological capability and organizational learning on performance. The research data were collected from 306 principals and teachers working in medium-large scaled high schools in Istanbul. The research results showed that, as hypothesized, the types of innovations significantly correlated with the performance. Besides, organizational learning and technological capability had partially a mediating effect in the relationship between the innovation types and performance.


 
 
 
 ncreased technological development and the innovations and conveniences offered to consumers encourage to companies day by day for different practices in order to gain competitive advantage. Although firms are often observed to bring innovations to the product in order to be perceived by consumers as superior to firms' competitors, it is obvious that they will not be enough alone. For this reason, companies have begun to implement innovative strategies in pricing strategies increasingly. One of the most remarkable of these strategies is the pay-what- you-want pricing method. In this method, the seller transfers the authority of determining the price to the consumer entirely. In the study, a literature review was performed on pay what you want pricing and factors affecting the voluntary payment in aforesaid pricing method have been established. In addition, the pay-what-you-want pricing method is discussed from a theoretical perspective.