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This research aims to investigate how learning processes can be organized to create a model for effective leadership towards management. The study aims to compare the opinions of personnel in Wang Phong Sub-district Municipality regarding problems and obstacles in municipality administration and identify solutions to address these issues. The research methodology involved conducting in-depth interviews with key informants, and qualitative data analysis was used for data interpretation. The study's findings revealed that the former president of Wang Phong Sub-district Administrative Organization was a good leader who had a strong understanding of the principles of good governance and had effectively applied these principles in practice. Factors that contributed to the success of exemplary governance implementation included leadership, availability of resources and finances, and personnel numbers. Two important principles of good governance were identified: a system for awarding contests, and clear and transparent management principles for Sub-district Administrative Organizations.

This study aims to (i) analyze desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province, (ii) compare desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province according to gender, age, educational background, investment, budget capital, entrepreneur experience, and a number of staff, and (iii) study additional suggestions. The research samples were 140- start-up entrepreneurs in Prachuap Kirikhan province derived through the Simple Random Sampling technique. The instruments used for collecting the data were the rating scale and open-ended questionnaire. Frequency, mean scores, Standard Deviation, t-Test, F-test, and content analysis were used for data analysis. The findings were (i) Desired characteristics of successful start-up entrepreneurs were at a high level (ii) Success of start-up business were ranked according to gender, educational background and number of staff and (iii) the additional suggestions were remarkably emphasized on using past and present experiences to adapt with the business; using technological advancement to reach a wider target group, and using new creativity and risk-taking to make a brand uniqueness.