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The optimal implementation of waqf is believed by some literature as a solution to various socio-economic problems of the community. However, the public's interest in waqf is lacking. This study aims to analyze the factors that can increase interest in waqf for the community. The population in this study was the people of Cirebon Regency, Indonesia, and 205 respondents were taken from the population. Data were collected by distributing questionnaires with a scale of 1-6. The data collected in this study were analyzed using the structural equation model method with Smart-PLS. The analysis results show that religiosity and attitude affect people's waqf intentions, but perceived behavioral control and subjective norms have no effect. On the other hand, this study found that awareness can affect religiosity and perceived behavioral control. Meanwhile, trust is also proven to have an effect on subjective norms and attitudes.

This study aims to analyze and find out the effect of flash sales on purchase decisions moderated by product knowledge. This study is survey research with a questionnaire as the data collection tool. The population in this study is the Shopee marketplace users in Yogyakarta. The data used in this study are primary data obtained from the answers of 190 respondents with a purposive sampling method. The data analysis technique used in this study is Moderated Regression Analysis (MRA). The results of this study conclude that: (i) Flash sale has a positive and significant effect on purchase decision; I(i) Product knowledge is able to moderate the effect of a flash sale on purchase decision and has a positive and significant effect.