JOURNAL ARTICLEVusani Netshirando · Armstrong Kadyamatimba · Willard Munyoka
International Journal of Research in Business and Social Science · 2024
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The adoption and use of ICT have increased drastically in developed countries, but it cannot be said that it lags in developing countries. ICT evolution has introduced e-commerce services for users, but these services fail because of low user acceptance and user attitude, especially in developing nations. The security and trustworthiness of e-commerce are known to be of the most significant concern to people intending to use e-commerce services. The study looked at the role of individual characteristics on how cyber-security and trust issues affect non-users of e-commerce systems' intention to use e-commerce systems in South Africa. The effect of cyber security on consumers’ intentions and actual use of e-commerce systems was examined. This study used a quantitative research approach. The findings revealed that perceived security and perceived trust was the primary concern for non-users of e-commerce intentions. It was shown that e-commerce system users are still concerned about security, even though they intend to continue using e-commerce systems. For the success of e-commerce in rural communities, the government needs to join with retailers and SMEs to start awareness campaigns that will clarify how e-commerce systems work and eradicate negative perceptions of e-commerce systems.
DOI 10.20525/ijrbs.v13i7.35353 Crossref citations2 OpenAlex citations
JOURNAL ARTICLESolomon Madzvamuse · Armstrong Kadyamatimba · Willard Munyoka
International Journal of Research in Business and Social Science · 2024
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This study investigates the impact of Technological Preparedness on trust in e-commerce by SMEs in South Africa. The study examined the role of an organisation’s Technological Preparedness in influencing the use of e-commerce. A positivist research paradigm and quantitative research approach underpins this study. Demographical factors were used as control variables. A total of 497 respondents participated in the research, and the findings highlighted the significance of Technological Preparedness in influencing trust in e-commerce by SMEs in South Africa. The findings suggest that demographics such as Age, Gender, Education Level, Province of origin, Business Category, and Internet Experience had little or no influence on trust in e-commerce compared to Technological Preparedness. The technological limitations SMEs experience significantly influence their trust in e-commerce, impacting their adoption and usage of e-commerce in their businesses. This study contributes to the existing literature on the adoption of technology by SMEs in developing countries. It provides insights for policymakers to develop effective policies that support the usage of e-commerce by SMEs to facilitate growth and sustainability. Based on the findings, government policies should improve to focus more on addressing technological issues and empower SMEs to enhance their preparedness to adopt e-commerce.
DOI 10.20525/ijrbs.v13i2.29931 Crossref citations1 OpenAlex citations