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The study covers AD practitioners' definitions of trust, levels of trust, and responsibilities in developing trust with university academics. It also studies how culture affects trust and how AD practitioners might build trust amongst university lecturers and institutions. Thematic and content analysis were performed on six AD practitioners selected for sampling. The findings show that trust can mean self-confidence, being respected, and doing professional work. AD professionals express self-confidence in their competence and trust in their colleagues. Having one's contributions recognised and appreciated fosters trust and belonging. Professional obligations require trust in the system and the conviction that everyone is contributing to similar aims. The survey also finds scepticism, with some practitioners perceiving academic progress as a burden. The report emphasises the repercussions of broken trust in collaborative efforts and recommends university workshops to establish trust, meaningful participation, and community among AD practitioners and university academics. To boost student learning, AD practitioners must create trust, according to the report. It suggests studying trust-building tactics to create collaborative connections and overcome faculty resistance to academic advancement.