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Entrepreneurship is an innovative and creative process that can add value to products, create job opportunities, raise productivity, revitalize, and diversify markets, improve social welfare, and, more broadly, develop the economy. Entrepreneurship education encourages the founding of new businesses by students and alums and equips them with critical decision-making skills that enhance the success of graduates in the job market. That is why we seek to develop better entrepreneurs. Part of that is raising their intentions to start a business; another is making their intentions more realistic. To do both requires a deeper, richer understanding, and analysis of an entrepreneurial implementation intention in vocational education students is essential. In this study, researchers want to know what variables affect Entrepreneurial Implementation Intention in vocational education students at Universitas Padjadjaran. The results of this study found that Entrepreneurial Knowledge affects the main determinant of this research to encourage the increase of Entrepreneurial Implementation Intention.

The market has experienced instability and uncertainty in recent decades, as a result of which entrepreneurship has gained greater visibility in the scientific community, as well as in politics and business. As a result of these findings, entrepreneurship education is at the top of the political agenda and has been a high-priority item worldwide for the past 15 years. Previous studies stated that entrepreneurs are fostered during their lifetime, and education is critical to building entrepreneurship in students' minds. Therefore, research is needed on the effect of vocational education on students' entrepreneurial intentions. The study results show that Vocational Perception (VP) showed a positive and significant influence in improving Entrepreneurial Intention (EI), especially in the Logistics Business Vocational Study Program at Padjadjaran University.

Several universities are experimenting with hybrid-based learning systems to enter a new era after the COVID-19 pandemic. This study explores the model of student readiness and acceptance of the hybrid learning system. For this reason, this study was designed to use Hierarchical Component Models to build a hybrid learning readiness construct and combine it with two other major theories, namely extended TAM 3 and TPB. Data were collected from several logistics business students who had participated in hybrid learning. The findings in this study will prove how the readiness model we built can increase student acceptance of using the hybrid learning system.

Business competition in the era of globalization is increasingly dynamic and complex, especially in the video-on-demand entertainment industry. The increasing number of competitors nowadays makes the company look for strategies to capture and maintain market share. Likewise, it is also easy to find information with increasingly sophisticated internet technology. VOD companies are very active in marketing their products through social media. With so many VOD brands, the researcher wanted to see brand image, e-WOM, and the intention of registration for potential consumers. The first is to find out how the effect of the brand image on the intention of registration. Second, to find out how e-WOM influences register intent. Third, to determine the impact of brand image and e-WOM on the intention of registration —the model tests in major cities in Indonesia with online questionnaire survey techniques. Then use PLS analysis with quantitative methods. The result shows that brand image affects the intention of registration, e-WOM affects the intention of registration and brand image, and e-WOM together strongly affects the customers’ intention of registration.