CiteNScope — Scholarly Index & Analytics
Discover RESEARCH INTELLIGENCE
CiteNScope discovery

Explore publications.

Search the participating collection. Refine by journal, year or data source.

Browse journals · Browse publishers

INDEXED PUBLICATIONS1
CROSSREF CITATIONS1
CROSSREF · CITED PUBLICATIONS100.0%
CROSSREF · MEAN CITATIONS1.0

Crossref citation coverage: 1 / 1 publications (100.0%). Latest observation: 21 Oct 2026, 07:22 UTC. Means and percentages use records with known counts.

Research collection

1 publications

JOURNAL ARTICLE

Entrepreneurial marketing: Exploring its place in social enterprises

Cosmas Nwankwo · Macdonald Kanyangale

International Journal of Research in Business and Social Science · 2023

Read abstract

The activities of social enterprises have been neglected despite the efforts of the government, individuals, and other supportive agencies. Much of this neglect could be attributed to the failure to adopt suitable business model/entrepreneurial marketing (EM) models that address the many challenges these enterprises face. This paper aims to evaluate extant literature and models on EM to propose a new and comprehensive model for social enterprises. In this pursuit, a background literature review on EM was conducted in several peer-reviewed journals. Eight core dimensions were adapted from existing models: social innovativeness, social proactiveness, socially calculated risk-taking, social resources leveraging, social customer intensity, social value creation, social market sense, and social alliance. Based on these dimensions, a new and all-inclusive model of SEM is proposed. This paper concludes that applying these EM dimensions to social enterprises would significantly promote innovative and sustainable success.

DOI 10.20525/ijrbs.v12i5.26411 Crossref citations3 OpenAlex citations