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CROSSREF · CITED PUBLICATIONS100.0%
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Crossref citation coverage: 1 / 1 publications (100.0%). Latest observation: 21 Oct 2026, 07:22 UTC. Means and percentages use records with known counts.

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1 publications

JOURNAL ARTICLE

Social media as a strategy for protest movements: A study of #EndSARS in Nigeria

Theophilus Adedokun

International Journal of Research in Business and Social Science · 2022

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The 2020 #EndSARS protests in Nigeria gained global attention. The protests drawn thousands of youths to the streets in a wave of rolling fury that built into one of the largest demonstrations for years in the country.  Unlike previous protests in the country, the 2020 year's protests played out across social networks in a buildup of videos, images, and stories on Twitter Facebook, and other platforms displaying pictures and footage from the streets. This study employed the Social Network Theory in identifying the influence of social media as a strategy for protest movements and for the diffusion of information about #EndSARS and the sustenance of this movement over a long period, despite forces that have tried to silence it. This study argued that the sustenance of protests such as #EndSARS over a long period was dependent on factors such as: (i) that some individuals were more resistant to being influenced than others; (ii) that some individuals tended to be more responsive than others; and (iii) that some individuals seemed to be more affected than others (and were, therefore, more likely to pass the information on to others). The findings revealed that protesters used emotional dynamics, collective identities, symbolic artifacts, and mutual values to sustain protests if their demands were not met on time.

DOI 10.20525/ijrbs.v11i6.19273 Crossref citations4 OpenAlex citations