Explore publications.


 
 
 In tile art, one of the world-famous Turkish Handicrafts, a wide variety of patterns are used on tile objects. The most common of these, after the tulip pattern, is the naturalist clove pattern. Different meanings were assigned to this pattern within the boundaries of form, color and design. Identification and perception of these meanings have a special place within the frame of the culture that they relay. In this present study the fields of meaning of the clove pattern frequently used in tile decoration arts among Turkish handicrafts were tried to be determined. By taking Greimas' Actantial Model as the theoretical model, in the study visual discourse analysis of the clove pattern will be made.
 
 


 
 
 The purpose of this study is to associate with the principles of Sun Tzu's art of war and the basic features of the competitive strategies, and to reveal the similarities between Sun Tzu's war strategies and competitive strategies, to generate a different point of view for business and literature. Qualitative research method was used. Sun Tzu's art of war book was examined aspects of competition, and theoretical and practical secondary sources were evaluated. As a result, the Principles of Sun Tzu's art of war have been adapted to the business competitiveness, related to competitive strategies and created a conceptual framework.