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Phubbing is a behavioural concept of social and human interaction that has created disaffection in conversations and has increasingly become a great concern for many. This phenomenon was assessed to address its negative effects in society by examining and documenting its literature trends and relationships, thereby adding to existing knowledge in this area. A thorough bibliometric analysis was conducted on 58 English-language articles on phubbing and related keywords from the Scopus database published from 2018 to 2022. VOSviewer and R tool packages were used to perform performance analysis, science mappings and the organisation and presentation of the data to identify article growth dimensions, relationships, and trends. Phubbing has attracted significant attention and impacted our daily activities, with a 51.37% growth in article publications and a 25.86% increase in international authorship collaboration. This is mainly from high-impact authors and documents in the United States, Spain, the United Kingdom, and the Netherlands. The research thematic areas are centred around smartphones, social media, and parent-child relationships. The research will help to minimise the negative impact of phubbing on human endeavours and promote peaceful coexistence in society by improving our social and moral values. It will also improve knowledge in understanding the evolution of literature to advance future research efforts. This study is unique in harnessing efforts and experience from around the world to deepen understanding and benefit society. Further research should be conducted on phubbing and mental health and their impact on children's growth

Innovation and technology have transformed all facets of human endeavours, including the experiences of youth and children. Digital technology and connection have influenced the lives of youth and children across all societies. Presently, connectivity has permeated all regions of the world, and the utilisation of application technology, particularly social media, has influenced children and adolescents both positively and badly. Connected teens and youngsters have gained several opportunities while also facing countless threats. Individuals lacking connectivity face the peril of marginalisation and disadvantage, as a significant portion of the contemporary world remains inaccessible to them. As the internet becomes more embedded in civic and political life, it offers children and young people chances to engage in issues that impact them and to articulate their views and opinions. The study examines the essential role of kids and children on social media platforms and the consequences of innovation and technology. A mixed method was employed for the study, integrating qualitative and quantitative methodologies for data collection. The research indicated that digital access to social media influences equitable opportunities for youngsters. Digital technology has a dual nature; it advantages youngsters and children by providing access to knowledge, educational resources, cultural artefacts, and opportunities for peer interaction. Numerous youths and children have been victimised on diverse social media sites, with some individuals utilising these channels to plan attacks on their targets. A correlation exists between exposure to violence, pornography, violent video games, cyberbullying, sexting, online exploitation on social media, and subsequent violent behaviour and immorality. It is essential to implement social skills training in educational institutions, grant children and adolescents access to cognitive behavioural therapy, encourage parents to monitor their children's online activities and security settings to safeguard their information, and educate them on the significance of maintaining the confidentiality of their personal data. The government must control, monitor, and oversee the actions of youth and children on social media platforms, rehabilitate victims, and develop moral regeneration programs in educational institutions.