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This paper examines the Resource-Based View (RBV) and the Theory of Firm Heterogeneity to clarify their theoretical boundaries and enhance their explanatory power. It addresses key limitations of RBV, including endogeneity, tautological reasoning, and limited attention to contextual influences, and examines how digital technologies and artificial intelligence (AI) reshape strategic resources and firm heterogeneity. The study employs a systematic review of the strategic management literature. It synthesises the core assumptions of RBV with insights from firm heterogeneity, evolutionary theory, and capability-based perspectives to assess how internal resources, contextual factors, and technological capabilities shape competitive advantage. The review indicates that RBV and the Theory of Firm Heterogeneity provide complementary explanations of persistent performance differences among firms. Competitive advantage depends not only on heterogeneous resources but also on firms' ability to adapt, integrate, and deploy these resources in response to changing environmental and institutional conditions. Digital transformation and AI further amplify firm heterogeneity by creating differences in technological capabilities and innovation capacity. The paper advances the strategic management literature by integrating RBV with the Theory of Firm Heterogeneity, offering a more comprehensive explanation of sustained competitive advantage. It demonstrates how digital technologies and AI reshape strategic resources and identifies future research opportunities in contextual influences, capability development, and technology-driven competitive advantage.

The research aims to explore the impact of digital platform integration and reconstruction capabilities on organizational agility (mediator) and ESG performance of small and medium size enterprises of Pakistan. The study also examines the moderating role of technology uncertainty between digital platform capabilities and organizational agility that further leads to ESG performance. Data is collected from 300 firms while industries include; IT, Manufacturing, Textiles, Electronics, and Automobile in eight big cities of Pakistan and the respondents are middle and senior managers. Data was analyzed using the software; SPSS (reliability analysis) and R Studio (version 4.5.2), Structural Equation modeling (SEM) and regression Analysis. The study used Resource-Based View and Dynamic Capability Theory to see the role of digital platform capabilities, organization agility and uncertain technology conditions’ on ESG. The findings of this research are that such organizations with agility perform better on the ESG dimensions. First, this study takes a capability perspective to explore the impact of digital platform integration and reconstruction capability on Organizational agility, which extends the related studies taking digital perspective. Second, the inner mechanism between organizational agility and firm ESG performance is revealed where organizational agility works as a bridge for ESG performance. Third, the relationship between digital platform capabilities and organizational agility is exposed by the moderation of technology uncertainty. Where technology uncertainty positively moderates the relationship between digital platform capabilities and organizational agility.

The study focused on assessing how the level of adoption of four Absorptive Capacity(AC)  dimensions as a driver of strategic technological change has contributed to sustainable performance of firms operating in the insurance sector  in Kenya. The conceptualization of the study was informed by the postulates of three theoretical frameworks; the Model of Absorptive capacity, Resource Based View( RBV) and Knowledge Based view (KBV)  with four hypotheses testing the effect of each of the four dimensions of AC on sustainable performance of the insurance firms. A descriptive survey design was adopted to obtain data from a target sample of 224 respondents representing heads of units actively involved in roles associated with AC in  56 Insurance firms. The study registered a response rate of 83% with the respondents demonstrating demographic characteristics indicating adequate industry work experience and education levels. The dimensions of Absorptive Capacity aligning to strategy implementation and strategic choice were adopted to a higher extent compared to those aligning to strategic thinking aspects touching on strategy formulation. Though all the four dimensions had a significant positive effect on sustainable performance, those aligning towards strategic choice and implementation had a higher effect on sustainable performance than those aligning towards strategic thinking. The study concluded that the four dimensions of AC are suitable drivers of strategic technological change in the manner in which their attributes  speak to the three strategic management processes of strategic planning(formulation), choice and implementation. The study calls on future research to extend the implications of the findings reported by providing more plausible explanations to the dilemmas revolving around the low adoption of the AC dimensions aligning towards strategic thinking and its subsequent effect on sustainable performance using objective data on the dimensions of AC.

The globalized and technologically advanced business environment presents significant challenges to small and medium-sized enterprises (SMEs), which play a critical role in national economic growth and innovation. These challenges include strategic orientation, effective resource allocation, and adapting to changing markets, often resulting in premature business failure. Therefore, the paper reviews recent literature on how tangible resources such as financial capital, physical assets, and technology influence SME growth, focusing on studies from the past decade that apply frameworks like the Resource-Based View. A systematic literature review was conducted, involving a comprehensive search of academic databases. Thematic analysis was applied to synthesize the findings on resource impact and management in SMEs. The review revealed that financial capital, physical assets, and technological infrastructure significantly influence SME growth. However, the extent of impact varies across contexts, depending on managerial capabilities, access to finance, and market conditions. Addressing this gap, the article aims to inform both theory and practice on SME sustainability and development and suggests avenues for future research.