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Although many studies on green marketing were conducted, factors influencing consumers toward their green purchases, for instance, perceived consumer effectiveness, still need to be explored. This study investigates factors such as eco-labels, product attributes, perceived consumer effectiveness, and environmental concern about green product purchases. The study surveyed 200 Indonesian students who purchased and used The Body Shop products. Overall, all the proposed hypotheses are supported. Specifically, eco-labels positively affect both product attributes and perceived consumer effectiveness. While both products attributes and perceived consumer effectiveness positively influence environmental concerns. The last hypothesis related to environmental concerns and green purchases also shows a positive relationship. Lastly, a green marketing strategy is discussed and proposed as the study's implication.

Environmental awareness is essential to maintain the balance of ecosystems in the world. One of them is reducing the use of plastic bags in shopping, which can reduce plastic waste heaps. Environmental awareness relates to a person's religiosity, whereas religiosity is the belief to behave rightly and wrongly.  Religiosity and environmental awareness also relate to the Green Purchase Intention because it contributes to consumers' increasing interest in not damaging the environment.   This study aims to determine the influence of religiosity on environmental concern, the influence of religion on green purchase intention, and the influence of environmental concern on green purchase intention. This research was conducted with the criteria of respondents who have visited retail, cafes, and restaurants, who have campaigned against the green environment. This study was conducted in Central Java with 100 respondents using the WarpPls analysis tool.  This research resulted in findings that (i) religiosity has a significant effect on Environmental Concern, (ii) Religiosity has a significant effect on Green Purchase Intention, and (iii) Environmental Concern has a significant effect on Green Purchase Intention. Retailers, cafes and restaurants need to pay more attention to the green environment component because high religiosity consumers have high green purchase intentions. Retailers, cafes and restaurants need to pay more attention to the green environment component because high religiosity consumers have high green purchase intentions. These components include increasing green products, green packaging, and green shopping bags.  

This study investigates the determinants of behavioral intention to purchase a green product, such as relative advantage, compatibility, ease of use, and visibility of the attitude and its effect on behavioral intentions. This study employed a quantitative research method. A purposive sampling method was used to collect the data. A total of 300 respondents were successfully managed. The proposed hypotheses are tested using structural equation modeling (SEM). The study finds that relative advantage, compatibility, ease of use, and visibility positively affect attitudes. Furthermore, the attitude has a positive influence on behavioral intentions.

This study aims to examine and analyze the influence of green creativity and environmental commitment on business performance by considering the mediating influence of circular economy implementation in batik craft small and medium industries in Sleman Regency. This study is carried out using a quantitative method, with several samples of 120 respondents, the owner or manager of the natural dye batik crafts enterprise in Sleman Regency. The sampling technique is using a non-probability sampling technique. The data is collected by distributing questionnaires electronically. The research variables used in this study are green creativity and environmental commitment as the exogenous variable, business performance as the endogenous variable, and circular economy implementation as mediating variable. The data analysis is carried out using Partial Least Square (PLS) with the software of SmartPLS 3.0. The results of this study show that: (1) Green creativity has a significant favorable influence on the business performance of batik craft SMEs in Sleman Regency; (2) Environmental commitment has a significant positive influence on circular economy implementation; (3) Circular economy implementation has a significant positive influence on business performance, and (4) Circular economy implementation is not proven as mediating variable in the relationship of environmental commitment and business performance in batik craft SMEs in Sleman Regency. This study provides suggestions for batik owners to increase the creation of product samples for customers by utilizing virtual services to reduce the exploitation of natural resources. Further research is required at different times since this study is carried out during the Covid-19 pandemic.

This empirical study seeks to examine the effect of purchase intention within the scope of corporate social responsibility. Via the housing sector in Garden City in Sulaymaniyah City, Kurdistan Region, Iraq. For this study, the data was collected through primary sources using a survey questionnaire to collect data from 181 customers. The obtained data were analyzed using statistical tools like SPSS V.24. The results showed a relationship between corporate social responsibility and purchase intention. Following the recommendation, The Halabja Group should seek to increase corporate social responsibility by using the appropriate strategic direction towards achieving their goals, and that is by setting short-, medium, and long-term plans to achieve them.

[Retracted Paper] Conversations on green human resource management (GHRM) are relatively new in the canon of human resource discourse. Existing studies have been focused on industrial and service industries of the private sector leaving a research gap in the public sector establishment, especially at the municipality level of governance. This study aims to address this gap by interrogating the perception and understanding of green behaviour and the evaluation of green behaviour performance. A total of 12 unit managers and employees of the human resource management department of the eThekwini municipality were purposively recruited based on existing knowledge of the green behaviour concept. The semi-structured interview approach was used in eliciting qualitative data. The NVivo (v.12) qualitative software was employed for the identification of themes and the content qualitative analytical tool was employed to make sense of the various themes. The findings show a range of perceptions and understanding of green behavior including change in management behaviour towards environmental sustainability goals, moving towards a paperless environment, re-engineering and automation of work process and safeguarding the environment through pro-environmental behaviours. The evaluation of employees’ green behaviour performance can be achieved through regular introspection and monitoring of the operations of green environmental activities, the integration of green behaviour targets with key performance indicators (KPI) and the benefits of green behaviour to the organisation. The study echoes the need for robust managerial support and massive organizational awareness of the importance of green behaviours for a sustainable work environment.

Studies about the environment are still limited, especially on SME activities whose activities have an impact on the environment. The purpose of this study is to examine and analyze the effect of environmental commitment on circular economy implementation in the small batik industry in Sleman Regency. This study uses quantitative approach with 119 respondents as sample who are owners or managers of the natural dye batik industry in Sleman Regency. The sampling technique uses nonprobability sampling. The data is collected by distributing questionnaires electronically. The research variables are environmental commitment as the independent variable and circular economy implementation as the dependent variable. Researchers use SPSS to analyze the data. The results of the study indicate that environmental commitment has a positive and significant effect on the circular economy implementation in the small batik industry in Sleman Regency. The implication of this study is to enhance the literature and insight for business owners of the batik industry in Sleman Regency to increase the commitment to being responsible to the environment such as to conduct practices that do not damage the environment which will increase the circular economy implementation. Further research needs to examine the impact of the circular economy implementation on business sustainability.

The use of a product that is not environmentally friendly has become a crucial issue in preserving the environment. The waste from marketing activities, such as plastic waste, is currently becoming a threat to the environment and the economic sector. Companies must understand this problem and respond to it by providing products or services that can minimize environmental damage. The purpose of this study is to examine the influence of green knowledge, green brand, and willingness to be environmentally friendly toward a green purchase behavior. The object of this study is consumers in Bandung City, Indonesia, who have the experience of purchasing environmentally-friendly products such as eco-bag (shopping bags) as a means to minimize plastic waste. This study uses a quantitative method with explanatory research. The samples are taken from 125 respondents who were collected in three days in different places. The results of this study indicate that there is a quite high influence of green knowledge, green brand, and willingness to be environmentally friendly in explaining consumer purchasing behavior. This study provides the implication that in order to increase the purchase of green products, companies need to educate consumers regarding the benefits of using an environmentally-friendly product and provide a brand image that can support and promote green marketing.

This study discusses the trend about green human resource management (GHRM) conducted by researchers in international scope. This study aims to understand: (a) the distribution and research links about GHRM in the last 5 years; (b) the level of productivity of GHRM researchers; and (c) the distribution map and international publication of GHRM research according to the keywords. The data collection is done by conducting a data search through Scopus using the keywords of ‘strategic human resource management with the category, article title, abstracts, and keywords during the last five years (2016-2021). The data choice is only based on the articles that have been published and focused on the field of business, management, and accounting. The data is then exported into CSV (comma-separated values) format. The trend of the development of international publications in the GHRM field is analyzed using VosViewer software. The research results show that the development of the instrumentation field in 2016-2021 indexed by Scopus has the highest occurrence in 2020, which reached 78 publications (29.66%). The international publication of the GHRM field is mostly published by the Journal of Cleaner Production, while the most productive author in GHRM is Charbel Jose, Chiapetta Jabbour.

To obtain a comprehensive view of the apparel disposal behaviors of young U.S. consumers, this study evaluated antecedents of apparel disposal behaviors using a framework based on the theory of reasoned action (TRA), categorization theory, and prior literature. Data were obtained from a convenience sample of undergraduate students at a large U.S. Midwestern university through a self-administered online survey. A final sample of 358 usable surveys was analyzed through the use of structural equation modeling (SEM) with Amos. The results supported the proposed relationships between environmental apparel knowledge and attitude toward sustainable methods of apparel disposal. In addition, the proposed relationships between attitude and apparel disposal intention (intention to discard, donate, reuse, or resell) were all supported except for intention to resell. While the results showed a significant and positive relationship between subjective norms and intention to resell or donate apparel, no significant relationship was shown between subjective norms and intention to reuse or discard apparel. In addition, subjective norms were a positive and significant antecedent of attitude. Lastly, respondents’ intention to engage in a particular apparel disposal behavior corresponded with the actual apparel disposal behavior.