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This study investigates the structural impact of greenwashing perceptions on green purchase intentions through the dual mediating mechanisms of green skepticism and green confusion within the local skincare brand context in Indonesia. Grounded in the Stimulus–Organism–Response (S-O-R) framework, a quantitative research design was executed using Partial Least Squares Structural Equation Modeling (PLS-SEM) on a purposive sample of 105 Generation Z consumers in Sleman Regency, Special Region of Yogyakarta. The findings demonstrate that greenwashing perceptions directly suppress green purchase intention (β=−0.460,p=0.014) while significantly driving both green skepticism (β=0.660,p=0.005) and green confusion (β=0.741,p<0.001). Furthermore, green skepticism (β=−0.244,p<0.001) and green confusion (β=−0.252,p<0.001) exert negative effects on green purchase intention. Specific indirect effect testing confirms that both green skepticism (VAF=25.9%) and green confusion (VAF=28.9%) function as partial complementary mediators. This study advances sustainable business ecosystem strategy by illustrating how deceptive environmental communications trigger parallel psychological barriers that diminish consumer engagement. Managerial recommendations prioritize transparent sustainability disclosures, verifiable third-party eco-certifications, and educational branding to build long-term stakeholder trust.

Research on organizational sustainability (OS) remains a global debate. Consequently, organizations have become increasingly interested in adopting leadership styles to drive sustainability goals. Thus, in the present study we examined the impact of green transformation leadership (GTL) on OS and its dimensions (environmental, social, and economic), focusing on the mediating role of green talent management (GTM). We employed a quantitative methodology, using questionnaires for data collection and SPSS (version 25) and AMOS (version 23) for data analysis. The sample consisted of lower-level leadership, including executive management and department heads from Egypt’s renewable energy organizations. We gathered 250 valid responses. The findings indicate that GTL has a positive impact on OS both directly and indirectly through GTM. Also, we found that GTM mediates the relationship between GTL and OS. These findings strengthen the view that the effectiveness of GTL is fundamentally reflected in the adoption of sustainable strategies and is the cornerstone for enabling an organization to achieve OS. Our research addresses a gap in the literature by examining the impact of GTL on OS while considering the impact of GTM, which previous researchers did not consider. In addition, we provide managerial implications for renewable energy organizations as well as limitations and directions for future research.

Sustainability has emerged as a strategic imperative for small manufacturing enterprises, particularly in light of increasing expectations to operate responsibly across economic, social, and environmental domains. This study investigates the interconnectedness of the Triple Bottom Line (TBL) elements and their collective influence on sustainable business practices. Rather than examining these dimensions in isolation, the research adopts a holistic lens to explore how their interplay shapes organisational behaviour and long-term viability within the small manufacturing sector in KwaZulu-Natal, South Africa. Drawing on both theoretical frameworks and empirical evidence, the study offers insights into how enterprises can integrate TBL principles into their strategic orientation to foster resilience and sustained growth. The findings reveal that a balanced and synergistic approach to economic performance, social responsibility, and environmental stewardship enhances the capacity of firms to adapt, innovate, and thrive in complex operating environments. A structured questionnaire was administered to a stratified sample of 450 small manufacturing enterprises, and the resulting data were analysed using correlation techniques to uncover patterns and relationships among key variables. The study contributes practical guidance for business leaders and policymakers seeking to leverage the TBL framework not merely as a reporting mechanism, but as a transformative tool for embedding sustainability into core organisational processes.

Amid growing consumer and societal expectations for environmental responsibility, this study examines how retailers’ sustainability practices drive customer loyalty through the mediating role of retailer legitimacy and the moderating role of consumer scepticism. Drawing on legitimacy theory, the objective of this study is to develop and test a conceptual model linking sustainability practices, corporate reputation, retailer legitimacy, consumer scepticism, and customer loyalty. Data from a cross-sectional survey of South African retail consumers were analysed using structural equation modelling. The results show that sustainability practices enhance both retailer legitimacy and customer loyalty, with legitimacy significantly mediating the effects of sustainability and corporate reputation on loyalty. Corporate reputation also strongly predicts retailer legitimacy. The study’s novelty lies in being the first to empirically test retailer legitimacy as a mediator in the sustainability–loyalty relationship within retailing, and to reveal the moderating influence of consumer scepticism. From a managerial perspective, the findings underscore the importance of transparent and credible communication of sustainability initiatives in strengthening legitimacy and fostering enduring customer loyalty, particularly in emerging markets where scepticism may be heightened.