Explore publications.

This research aims to determine the level of implication of COVID-19 on the demand for masks and hygiene products in the Jordanian markets. The researchers found that the demand and usage of masks and hygiene products have increased, also the lifestyle and daily-living purchasing of Jordanians have been affected by this pandemic. This research depends on three ways online questionnaires, physical interviews, and phone calls to collect data. The Jordan government takes into consideration the implications of this pandemic on the social, health, and economic situations. It has facilitated to the construction of mask factories in the country, and it has made strategic collaborations in import and export with different countries around the world. This research describes both two sides of the economic and market situation of the masks and hygiene products in Jordan. A mixed method approach was adopted to achieve the objectives of the study, consisting of an online survey questionnaire followed by semi-structured interviews. The quantitative data from the questionnaire were analyzed using SPSS 25 software and the qualitative data of each interview have been analyzed using thematically and textual analysis. The findings revealed that the demand for masks and hygiene products is affected by COVID-19 from 2020-2021.

Consumer decisions are influenced by various variables, including compliance with society’s social norms and by involvement by consumers with the issue under consideration. Both variables have influenced consumers’ actions during previous pandemics. Therefore, this study investigated involvement with the Covid-19 pandemic, together with social norm compliance (SNC), their mutual influence, and how demographic characteristics and country of residence influenced these three issues. The methodology involved a quantitative descriptive cross-sectional survey, with a quota sample of 1096 responses, based on age, gender, education, habitation, and income. The research was conducted with populations representing the consumers who patronize major retailers in a developed country (Germany) and a developing one (South Africa). Data was collected via questionnaires e-mailed to commercial consumer panels covering both countries. The findings showed that involvement is influenced by gender, age, education, habitation, and country of residence, but that SNC is not influenced by demographics but does differ according to country. Further findings were that involvement with Covid-19 strongly influences SNC and, similarly, SNC also strongly influences involvement with Covid-19. Furthermore demographics, excluding habitation, also influence these variables. However, the relationship between the involvement and SNC variables does not differ between the two countries. This study has provided a better understanding of consumers’ involvement with Covid-19 and SNC as components of consumer behavior, which is important since, during the Covid-19 pandemic, retailers have been instrumental in implementing health protocols. Therefore, understanding the relationship between involvement with Covid-19 and SNC, and how they are influenced by consumer demographics, is important.

The influence of macroeconomic variables on aspects of business and the country's economy has been a subject of robust discussion. This study was conducted to identify the effect of macroeconomic variables, namely inflation rate, economic growth, exchange rate and share price, on listed companies in South Africa. The goal was to study the long run and short run effects of macroeconomic volatility on company performance because of the world’s recent pandemic experience. To achieve this objective, the study applied the panel Autoregressive Distributed Lag (ARDL) model on annual panel data from 2010 to 2020 to analyse the short run and long run effects of macroeconomic variables on a company’s performance. The study results suggested a positive impact of economic growth, exchange rate and share price on asset returns, whilst a company's equity return is supported by economic growth and share price in the long run. The short run revealed that none of the independent variables has a sufficiently significant effect to influence a company's performance changes in the short run. Based on the findings, it was recommended that policymakers and economic authorities should introduce and implement strategies that favour and enhance the country's economic growth and stable exchange rate in order to improve company performance. Additionally, given that the company's short-run performance may highly depend on internal factors such as corporate governance, internal policies and business strategies, these decisions should be taken with precaution and a high level of professionalism.

The paper’s objective was to investigate the relationship between COVID-19 and South Africa financial stock markets. The pandemic worsened South Africa's unstable financial condition and societal problems: business was severely disrupted, as were the travel industry, hospitality, food security, small businesses, and many other sectors. The results show that the COVID-19 pandemic triggered high and longer-lasting financial volatility in the markets. The higher level of volatility persistence suggests a prolonged period of increased uncertainty. Overall, the uncertainty about the vaccine's effectiveness towards the pandemic provides low expectations about the future of the stock market, since there are variants that are still being discovered.

This study examined the implications of the COVID-19 pandemic on the much sought-after regional economic integration using Southern Africa as a case study. The eruption of COVID-19 stifled world economic activities and unleashed economic uncertainties.  First, the disease forced countries into imposing restrictions that included total closure of businesses and borders and travel bans that resulted in reduced economic activity among countries. Second, Africa was expected to suffer economic reverse of between -2% to -5% in 2020 due to a sharp decline in output growth. This has had adverse implications on trade and financial markets across the region and scuppers the ambitions for regional economic integration. Using a desktop approach the study critiqued and analysed the literature on regional integration and the impact of the COVID-19 pandemic on prospects for enhanced regional economic integration. The findings revealed that COVID-19 plunged the prospects of regional economic integration into disarray. Owing to imposed restrictions business slumped, trade declined, poverty deepened and vulnerability of populations increased cumulatively negating the quest for regional integration. The study concludes that to manage the aftermath of COVID-19, regional economic coordination should be encouraged. 

This paper aims to address the effects of the pandemic on the economy and investments in the region - focus Kosovo, compared to the countries of the Western Balkans. CoVid-19 has caused economic shocks worldwide, where many people have lost their jobs, and this has created a negative chain effect on the economic structure in Kosovo as well. The economy consists of a structure in which participate many parties that are interconnected in a chain with each other such as state institutions, companies (manufacturing, trade, services, etc.), employees, suppliers, local and international financial institutions, potential customers, investors, etc., any disconnect in this chain causes a negative economic reaction which will have long-term implications for business recovery. Also, Foreign direct investment in Kosovo is one of the main determinants of the country's development, due to the pandemic many planned investments have been re-oriented in other directions. This study also aims to identify the economic situation and the level of investment decline for this pandemic period, aiming to identify - as proposals - measures to be taken in order to improve the situation and stimulate a debate on the economic situation in times of pandemic.

This paper aims to examine the association between Indian stock market return and seasonally adjusted trade for Indian Banking sector shares. The objective of the study is to measure the association between stock return and seasonally adjusted trade in the Indian stock market and recommend strategies. Due to the Covid 19 outbreak banking sector was highly affected, the Government of India also announced a moratorium on all categories of loans, banking business majorly depending on the deposit and loan creation, so the Government decision threaten the banking sector. Many private sector banks terminated temporary staff because of cut cost policies.  We divided the banking sector into three segments. Namely, Public, Private and Small Finance Banks. Utilizing daily data from February 2020 to July 2020, consisting of 2196 in numbers, we ran a panel Vector Autoregression model to analyze the association. It was found that the return of stocks is influencing the volume of trade during this period. Also, while measuring the short-run causality, it is found that the return of banking stocks specifically granger causes the volume of trade. The suggestions of the study lie in providing importance to framing policies on improving the financial health of the economy through different fiscal policies. Strategic policies are required to face post-Covid situations. The turnaround strategies to combat the effects of the pandemic are characterized by the availability of the sustainable resources of the particular sector in consideration.

Pandemic crises affect economic conditions both in terms of supply and demand. New post-pandemic attitudes and behavior patterns called The New Normal will change consumer behavior in the long run. The companies and manufacturers need to understand the changes in consumer behavior to maintain and increase market share. The study aims to examine the impact of the coronavirus pandemic on changes in Gen-Z behavior. The results explain and predict changes in Gen-Z behavior as reference material for marketing strategy design and a reference source for future research. This research uses a qualitative approach that is focus group discussion. The study was conducted in Indonesia in April 2021 with the younger generation as informants. This study specifically selected Generation Z as the target because this generation has unique characteristics and is currently the largest consumer. The results showed that the Covid-19 pandemic requires Gen-Z to adapt quickly and perform various activities that they usually do in digital ways, such as studying, working, shopping, physical exercise at home online. Covid-19, which has plagued the world in the long run where solutions are still not formulated, has Gen-Z with concerns about the future and health. Gen-Z becomes more concerned about physical health by paying attention to food intake and consuming more vitamins. To balance mental health, Gen-Z used online applications that are entertaining, such as online games, online concerts, and online recreation. Gen-Z's new behaviors and habits tend to consume more social media or apps that they can use to develop themselves.