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Using a set of attributes of ecotourism principles, this study aims to evaluate the compatibility between community expectations and the performance of implementing ecotourism principles and to find out the actual performance of implementing ecotourism principles in diving tourism practices in Bali from the perspective of the local community. Data were collected through a questionnaire survey of 234 respondents from indigenous community leaders regarding their expectations of 18 attributes of ecotourism principles and their perceptions of the performance of these attributes. A total of 17 of the 18 attributes of the ecotourism principles have negative performance, meaning that the performance level of these attributes was lower than expected, and one attribute is neutral. Importance-Performance analysis shows that the attributes of ecotourism principles that have performed well and need to be maintained include Minimizing environmental impact, Responsibility for the natural environment, culture, and local wisdom, Use of local products, Use of local workers, and Hospitality in services. On the other hand, the attributes of ecotourism principles that have become weaknesses and need to be focused on for improvement include Partnership with the local community, Increase local capacity Eco-friendly tourism facilities, and Minimizing social impact.

This study aims to explain the behavior of tourist destinations communities toward the Smart Rural Tourism Information System (SRTIS). It reveals through their intentional behavior where the technological environment mediates the relation with their behavior to deliver the information. For this reason, we surveyed selected tourism destinations, where the respondent represented by various community groups. The approach used Planned Behavior Theory to explain behavioral intention. Using the PLS application, we found that the technological environment affects the behavioral intention to convey tourist information. Furthermore, the intention to convey affects conveying information in SRTIS. The research results showed that various tourist destination communities are ready to share information in each destination. The technology environment supports it, communities' cellular phone usage, as a mediation. So, encouraging communities to provide information in the system built will keep the destination sustainable. Hence, we suggest that the local government empower communities to consider more tourism resources and promote them.