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In the ever-changing realm of retail banking, it is essential for banks to grasp the elements that affect customer decisions to stay ahead in the competition. This study delves into customer preferences when selecting a bank, focusing specifically on Absa Bank in South Africa. By utilizing a case study approach, the research delves into the factors that influence customer behavior in the retail banking industry. Referencing the consumer decision model, the study investigates various stages such as problem recognition, information search, evaluation of options, purchase decision, and post-purchase assessment. Factors such as security, convenience, assurance, accessibility, and responsiveness are pinpointed as crucial aspects in bank selection. The study employs quantitative research techniques, conducting surveys with Absa Bank customers to dissect their preferences. Findings suggest that transaction fees, corporate image, bank coverage, and size play a significant role in influencing customer decisions. The study emphasizes the importance of addressing these customer-identified factors to deter customer attrition. Recommendations include conducting regular surveys to keep abreast of changing customer preferences and maintaining a competitive edge. The research offered valuable insights that can guide strategic decision-making and marketing efforts in the retail banking sector.

In an incisive analysis of the marketing mix's impact on small retail businesses in Durban's Central Business District (CBD), this study scrutinizes the extended 7Ps framework: product, price, place, promotion, process, people and physical evidence. Utilizing a quantitative methodology, data from 217 owner-managers, captured via a 5-point Likert scale, were analysed through ANOVA and Tukey's HSD tests, unearthing deep insights. The findings disrupt conventional marketing paradigms, revealing that an intense focus on product attributes does not correlate with enhanced performance. Small businesses that maintained competitive, yet balanced pricing mechanisms outstripped are those that engages in fierce price wars, underscoring the dangers of excessive price reductions. Strategic promotional activities and well-considered choice locations were pivotal, whereas overemphasis on physical evidence and internal processes proved detrimental. The study results advocate for a balanced, strategic approach to the marketing mix, urging small businesses to rethink traditional priorities. This study offers crucial guidance for business owners seeking to optimize performance and calls for targeted policy measures to support the retail sector’s growth and sustainability.

Understanding the impact of Risk Tolerance and Brand Trust on Investment Decisions and Customer Engagement Behavior is imperative in today's competitive financial environment. This study investigates the direct and mediating effects of Risk Tolerance and Brand Trust on Investment Decisions and Customer Engagement Behavior. Utilizing a quantitative approach with a survey method, data were collected from 144 private customers of Bank BRI in East Java through random sampling techniques. Structural Equation Modeling (SEM) was employed for data analysis. The research reveals significant direct effects of Risk Tolerance and Brand Trust on Investment Decisions. Likewise, the direct effects of brand trust and investment decision on customer engagement behavior are significant. However, the influence of risk tolerance on customer engagement behavior is not significant. These findings underscore the intricate dynamics of consumer behavior in the financial sector. This study contributes to a deeper understanding of how risk perception and trust in the brand affect investment decisions and customer engagement behavior, offering insights for strategic decision-making in the banking industry.

The increasing nature of competition in the higher education sector of Botswana means that universities need to craft strategies to be more competitive. The recipe for competitiveness is primarily hinged on the ability of institutions to be cognisant of the factors that influence prospective learners in selecting a university of choice to study. They also critically need to know the sources of information where prospective learners acquire information to redirect their marketing strategies. To achieve these objectives, the purpose of this study was to investigate the factors influencing the choice of university of study as well as their sources of information in influencing choice decision-making. The study followed a qualitative research approach and data was collected using in-depth interviews. Thematic narrative analysis was used to unpack the underlying influences on decision-making. The findings indicate that prospective students get their information from multiple factors. The most influential sources identified are family and friends, career fairs and exhibitions, social media, and to a lesser extent the mass media and promotional materials. The findings also showed that prospective university students’ choice of university is influenced by a variety of factors. These include university location, availability of accommodation, perceptions of university reputation, quality of academic programs, alignment of lifelong interests and desires, and the perception of employability. There are other factors that are less influential as degree of persuasion, funding issues, costs associated with applications as well as government processes and procedures. These findings have potential to influence university marketing strategies and policies in seeking competitiveness and improvement in enrolment numbers.

The aim of this study is to evaluate the convenience, promotion, and security factors associated with the use of Shopee Pay electronic currency by visitors in malls in the Central Jakarta region. The study sample comprises persons who frequent shopping malls in the Central Jakarta Region. This survey includes a group of 103 persons who use Shopee Pay electronic money in the mall area of Centra Jakarta. The sample selection was carried out using the method of incidental sampling. The data used in this study include primary data, especially questionnaires that were distributed to respondents. The study results suggest that the convenience and promotional activities have a positive influence on the decision to use Shopee Pay digital currency. This suggests that the choice to utilise electronic currency is impacted by factors such as convenience and promotional offers. Before proceeding, consumers will evaluate whether a system would streamline their activities, considering the wide array of attractive offers offered by the shopeepay site, as well as compelling marketing about available specials on the platform. Furthermore, security concerns negatively affect the willingness to use Shopee Pay as a digital payment option. This text explores the relationship between security and the choice to use electronic money. Before choosing the Electronic Money platform, customers must ensure that the funds saved in the electronic wallet will be protected and resistant to unauthorised access, therefore reducing the likelihood of unwanted events.

The proliferation of internet accessibility, mobile devices, the surge in online platforms and intelligent technologies, as well as the rapid advancements in the technological domain have fostered hyper-connectivity. This hyper-connectivity influences how consumers behave and make purchase decisions. This study makes use of quantitative research to explore the factors that influence the decision-making process of the hyper-connected consumer. Non-probability, simple random sampling was utilised for the study. The data was collected through surveys, and the instrument was tested using Likert scales. An online questionnaire was disseminated to consumers from within South Africa and yielded 306 valid responses. The results were analysed using exploratory factor analysis to identify and extract the latent factors of decision making for the hyper-connected consumer from the data collected. The main findings identified six factors that are grouped into intrinsic and extrinsic factors that influence the decision-making of the hyper-connected consumer. The intrinsic factors identified include personal insights and influences, and subjective knowledge. The extrinsic factors identified include sources/channels of information, price and financial influences, and personal and family needs. The factor labelled social influences was found to encompass characteristics of both intrinsic and extrinsic factors. The study not only provides greater insights into the changing nature of consumer behaviour in a hyper-connected world but also provides actionable insights for industry stakeholders.

The fashion sector stands as one of the leading contributors to both the global economy and South Africa. In South Africa, the footwear segment alone commands a value exceeding R50 billion and continues to see steady expansion. Particularly notable is the surge in sales within the South African sneaker market, outpacing other footwear categories. This trend has prompted numerous brands to enter the fray, presenting consumers with abundant choices but also fostering intense competition among sneaker manufacturers. To stay competitive, these manufacturers consistently innovate by developing enhanced sneaker models and integrating cutting-edge technologies into their production processes. The study aimed to identify the determinants influencing the purchasing intentions of Generation Y consumers regarding sneakers. A survey, administered via self-report questionnaires, gathered data from a convenience sample of 400 Generation Y consumers aged 18 to 24. These individuals were selected from two public Higher Education Institutions located in Gauteng, South Africa. Data analysis encompassed various methods including reliability and construct validity assessment, factor analysis, descriptive statistics, correlation analysis, collinearity diagnostics, regression analysis, and independent samples t-tests. Findings reveal that brand image, the desire for uniqueness, and product features significantly and positively impact the purchasing intentions of Generation Y consumers concerning sneakers. Conversely, the study indicates that price exerts an insignificant influence on the purchasing intentions of Generation Y consumers regarding sneakers. In addition, the findings suggest that males tend to place greater importance on brand image when making sneaker purchases compared to their female counterparts. These findings highlight the importance of understanding the nuanced preferences and behaviors of Generation Y consumers in the sneaker market and adapting business strategies accordingly to capitalize on opportunities for growth and differentiation.

In light of the challenges faced by Indonesia's film industry, such as limited screens, the dominance of major production houses, and low purchase intentions among local film viewers, this research aims to address the critical gaps in understanding viewer behaviour. By exploring the intricate relationships between purchase intention, e-WOM, perceived value, marketing mix, and brand equity, the study offers valuable insights and effective marketing strategies essential for the sustainable growth of the Indonesian film market. This research used quantitative research methods. A total of 255 respondents were collected using random sampling. Data were analyzed using Structural Equation Modelling through SmartPLS. The main findings of the study demonstrate that (i) marketing mix does not influence purchase intention, (ii) marketing mix influence on purchase intention is mediated by perceived value, (iii) brand equity influences purchase intention, (iv) brand equity influences on purchase intention is mediated by perceived value, (v) perceived value influences purchase intention and finally (vi) perceived value influences on purchase intention are moderated by e-WOM.