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The aim of the paper is to investigate the impact of SEO on the business performance of a private university in Sarajevo. Thus, the main research question provides the finding on how does the implementation of SEO influence the performance of the business. Moreover, the tested hypothesis presents whether SEO positively influences the business performance of International Burch University (IBU). The research strategy is to analyze primary data derived from a case study, which is generated following a conversation with the Head of the IBU Marketing and PR team. The data sample is derived from Google Analytics (focusing on the number of visits and sessions, average engagement time, keywords and SERP positioning). Seobility tools are employed in data analysis. Business performance is calculated through the IBU CRM system, focusing on student enrolment. Findings indicate that increasing a site's rankings on search engine results pages (SERPs) led to a variety of positive outcomes for companies including an increase in the number of visitors to the site, an increase in the average amount of time users spent on the site, increased user engagement, and an increase in student enrollment, which resulted in IBU increased annual sales revenue. It will benefit many different groups, including the government, which will benefit in both microeconomic and macroeconomic senses, digital marketing enthusiasts and SEO experts, and the academic world, which will benefit as a framework for future studies and research in the field of SEO recognition and implementation in business queries.

Cybercrime is touted as any harmful behaviour that is in some way related to a computer but does not have a specific legal reference. Therefore, the objective of this study was to explore cybersecurity as a response to combating cybercrime, focusing on demystifying the prevailing threats, while offering recommendations to the African regions. Moreover, this qualitative study employed a non-empirical research design: Systematic review methodology to analyse grey literature and primary research studies peer-reviewed and published, restricted from 2010-2022, not following yearly sequential consideration. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) and Critical Appraisal Skill Programme (CASP) were employed to ensure the trustworthiness of the findings of this study based on reviewed conventional and seminal literature studies on this subject. The main findings of this study rest on a lack of a common universal definition of cybercrime, this has an impact on its prevention and ignores enormous economic value associated with the commission of this crime across the world, African regions included. It was also observed that this criminal act is presently committed with internet usage, consisting of copyright infringements, computer-related fraud, child or adult pornography, and network security violations, amongst others. Equally, addressing this scourge in African regions requires advanced skills and knowledge; exceeding the average computer and internet user.  It is also critical to recognise the importance of implementing efficient cybersecurity methods, as policing this crime remains an important component of the Law Enforcement Agencies (LEA), and more innovative strategies are required and a globally coordinated response to this problem is urgently sought.

Ready-made garments (RMG) are one of the most critical sectors in the economy of the South Asian region in terms of the labor force employed and export earnings. This research study aims to determine the Corporate Social Responsibility Stakeholders dimension and its influence on textile firms Performance. The study used organizational legitimacy as mediating variable between the CSR stakeholders and firms’ performances. The research study was used in the quantitative analysis approach to determine the cause and effect of the relationship between CSR and Textile firm’s financial and non-financial performance. Though the study collected primary data & secondary data from 250 respondents using survey questionnaires, the researcher obtained secondary data by analyzing the audited annual and sustainability reports of various RMG companies. We have collected data by conducting a focus group interview forming a team of employers, top-level managers, and CSR officers. We asked them all the questions, filled it, tapped it, reserved it for the interpretations. We have surveyed 67 industries, but it enabled us to collect the data from the 50 sectors—the data collected from 2016 April to 2018 December. Our study has some limitations in that the sample size is small compared to the other research. SPSS-23 & MS-Excel were used to analyze the collected data. CSR practices benefitted RMG companies in terms of long-term sustainable development by increasing the firm’s financial and non-financial performance of the RMG sector.

Investment intention in millennials and Gen Z in Indonesia grows yearly. However, the cause of the growing enthusiasm for investment among millennials and Gen Z is recently fear of being vulnerable to Fear of Missing Out (FOMO) behaviour alone, not based on financial factors such as financial knowledge, financial well-being and financial attitude. This study aims to determine the role of financial knowledge and financial well-being on investment intention mediated by financial attitude. This research belongs to the type of explanatory research. Respondents in this study are Millennials and Gen Z generations who invest and live in Malang City. Determination of the number of samples in this study using the purposive sampling technique with a total sample of 400 respondents. Methods of collecting data using a questionnaire, then analyzed using PLS-SEM. The study results confirm that financial knowledge positively affects investment intention. Financial well-being does not affect investment intention. Financial attitude has a positive influence on investment intention. Financial knowledge and financial well-being have a positive influence on financial attitude. Financial attitude can partially mediate the relationship between financial knowledge and investment intention. In addition, financial attitude can also mediate the relationship between financial well-being and investment intentions fully. Millennials and Gen Z are expected to improve financial knowledge and attitudes to increase interest in more targeted investments. This advice will also positively impact the Financial Well-being of millennials and Gen Z in the future.

Prior studies in Bangladesh examined how several non-demographic factors influenced consumers' online buying behavior. However, no specific research has been conducted to examine an association between consumers' demographic factors and the online shopping behavior of Bangladeshi buyers. Therefore, this study aimed to examine the association between online shopping behavior and the demographic characteristics of Bangladeshi buyers. The association between six consumers' demographic variables, such as age, gender, income, education, occupation, and marital status, and online shopping behavior, proxied by the frequency of online shopping, was examined. Primary data through a structured questionnaire was collected from the 547 respondents in urban and rural areas of seven divisions in Bangladesh through offline and online surveys. The chi-square test was used to examine the association between consumers' demographic characteristics and online shopping behavior. The study found that male and married consumers with a higher level of education and higher-category jobs have a higher propensity to shop online. However, consumers' age and income level do not significantly impact their online shopping behavior. The study's outcomes are expected to provide online retailers and merchants with critical information about buyer behavior. Keywords: Association, online shopping behavior, demographic characteristics, chi-square test, Cramér’s V, e-commerce. JEL Classification: M31, M39, and L81

The paper seeks to illustrate the propinquity between mobile phone technology and the profitability of immigrant entrepreneurs’ businesses and whether there is a positive effect. The outcome should ascertain if mobile technology could be propounded as a credible source of competitive advantage. The paper uses a qualitative approach, using content analysis as the research design tool. Data analysis was done through the conceptual content analysis approach. Various online databases such as EBSCOhost, Google scholar, JSTOR, and Science Direct were accessed for literature. Different terms (keywords) such as; “Mobile phone technology”, “mobile marketing”, and “mobile payment” were searched. The data collected through a systematic literature review were compiled, analysed, and generated conclusions. This paper deduces that immigrant entrepreneurs stand to gain a competitive edge by using mobile phone technology, thereby improving business performance. Future researchers need to expand the scope of their study to other sectors and industries globally. The paper exhibits the significance of apps and websites as mobile technology tools that can positively impact business performance. This paper outlines how mobile technology is now an essential catalyst in the performance of various business sectors. Results are essential to app and website developers, entrepreneurs and the business society.

This study seeks to measure the effectiveness of traditional media in promoting tourism in this digital age in KwaZulu-Natal, South Africa. This study employed a descriptive research design and a questionnaire was used to collect the data. The findings revealed that traditional and online media are more or less equally competitive in promoting tourism. Traditional media is still effective in promoting tourism in this digital age, especially in the domestic market. The study concluded and recommended that tourism marketers and authorities must come to terms with coexistence with traditional media and online media. There is no need to rely on one media to do it all. Where traditional media is lacking, online media must be there to make up for the difference and enhance the tourist experience.

This study aimed to analyse the impact of the environment on the transfer of training in the work environment, as little has been done to explore the nature of the transfer of the learning work environment. This study used secondary sources. The information was outsourced from online journals (published peer-reviewed articles), published and unpublished dissertations, online sources, and textbooks relevant to the studied topic. An employee's work environment consists of the physical and social conditions in which employees perform their daily duties and impact how well a person puts their training to use. This study concludes that organizational level (characteristics of the work environment) significantly affect the transfer of training in the work environment positively or negatively. Trainees who worked in a more positive environment and received more encouragement from their peers made the most progress on transferring training. However, peer-supported trainees in a negative environment were just as successful at transferring what they learned as those in a favourable one. Training transfer was highly correlated with supervisory assistance, work autonomy, and preferred support. There is a lack of theory on the transfer of training. This study will contribute to the theory by expanding the subject of the work environment about the transfer of training. Findings from this research will advance the science behind the work environment variables and transfer of training. This study will bring new knowledge of the work environment on the transfer of training and will provide leads for future research. Since this study relied on secondary sources, it was limited to the scholarly work that was available at the time the research was conducted.

Leadership theories have underpinned significant leadership studies and practices which span decades. Despite the plethora of research on different leadership theories and styles, there is minimal research exploring the relationship between previous leadership theories and the ethical leadership style. Previous research has shown that the ethical leadership effect goes above and beyond other leadership styles and theories as the latter lack an exclusive ethical focus. Therefore, this paper aims to address the identified gap from a preliminary perspective of previous leadership theories as compared to the ethical leadership style. In addition, ethical leadership is the ‘only’ leadership style that is part of the King IV code and report on Corporate Governance in South Africa. The study is built on previous research conducted on leadership theories in relation to ethical leadership and corporate governance as per the King IV report. The method employed involved conducting a historical narrative review of research from more than 60 relevant sources obtained from different databases and search engines on this topic. The paper found that a relationship exists between historical and contemporary leadership theories, contemporary theories and ethical leadership style, and ethical leadership and corporate governance. Stemming from these results, a conceptual model of the relationship between leadership theories, ethical leadership style, and Ubuntu ethics is shown. It is hoped that different types of organizations in South Africa will benefit from this review paper since most need to comply with the King IV report and code. The focus should be on ethical leadership as it promotes better employee performance and positive organizational outcomes.

The proliferation of technology has innovated new ways of saving and investing money: online savings and investment platforms [OSIPs]. Predicting the intention to adopt Fintech has triggered the interest of many researchers in academia and industries. The primary objective of this study was to examine factors influencing the intention to adopt OSIPs in Nigeria by using data gathered from 640 digitally active citizens from selected cities in Nigeria. Reliability and validity tests were conducted through construct reliability and discriminant validity, respectively, through WarpPLS. Data were computed with the Statistical Package for the Social Sciences (version) 24 and analyzed with structural equation modeling via WarpPLS. The findings of this study showed that performance expectancy, effort expectancy, and social influence significantly affect attitude while facilitating conditions predict intention to adopt. It was also found that attitude significantly influences the intention to adopt OSIPs. The paper also discusses the study’s research limitations and presents implications for theory and practice.