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The purpose of this article is to clarify the impact of technological, organisational, and environmental contexts in which Artificial Intelligence solutions are implemented by the accounting and audit companies in Europe. The organizational and environmental contexts were not enough studied in accounting and audit field but are becoming more and more important in the future. The applied methodology was based on a structured interview, to which it has answered 62 top financial specialists from 18 European countries, in companies with more than 10 years of experience in the accounting and audit sector. To design the structured interview, it was used the Technology-Organisation-Environment framework. A serious concern for the companies’ representatives consists in the lack of specialists capable to understand and work with Artificial Intelligence solutions. One option that is generally preferred by companies is to prepare their employees for these new tasks, rather than hiring qualified persons. There are two methods that can be used when implementing Artificial Intelligence, to buy specific provided solutions from third parties, or to developed them internally. Data storage and security, the complexity of Artificial Intelligence solutions and government regulations do not represent a threat to companies willing to develop this area. The main contribution of this study consists of an extensive analysis of the most important elements of Technology-Organisational-Environmental framework and their applicability for accounting and audit companies, which implemented or are willing to implement Artificial Intelligence solutions. 

This research highlights the perceptions of accountants and auditors in Romania, offering insights into how the use of Artificial Intelligence is impacting traditional financial reporting. This research addresses an important gap, respectively the lack of Artificial Intelligence in financial reporting in the Romanian context, as prior studies often focus on broader or economically advanced regions, such as more developed countries. The purpose of the study is to contribute to this emerging discussion, presented as a wide limitation of AI adoption in such a regulated sector. Insights were gathered through semi-structured interviews with pre-defined affirmations and open questions regarding the regulatory environment and how AI has been used to enhance financial reporting quality and accuracy but also how the regulatory environment limits the scope of AI. Additionally, a subset of international-level participants was interviewed for comparative purposes, enabling cross-border insights. Findings were further contextualized through the review of relevant literature to validate the comparative results by aligning them with perspectives with global trends. The key findings suggested companies often incorporate AI into their global strategies but fail to provide adequate training or support. Respondents also transparently communicated the lack of knowledge surrounding the subject given its benefits in the domain and lack of practical implications. Additionally, there is a clear need for a regulatory framework when applying AI in professions such as accounting.

This research highlights the perceptions of accountants and auditors in Romania, offering insights into how the use of Artificial Intelligence is impacting traditional financial reporting. This research addresses an important gap, respectively the lack of Artificial Intelligence in financial reporting in the Romanian context, as prior studies often focus on broader or economically advanced regions, such as more developed countries. The purpose of the study is to contribute to this emerging discussion, presented as a wide limitation of AI adoption in such a regulated sector. Insights were gathered through semi-structured interviews with pre-defined affirmations and open questions regarding the regulatory environment and how AI has been used to enhance financial reporting quality and accuracy but also how the regulatory environment limits the scope of AI. Additionally, a subset of international-level participants was interviewed for comparative purposes, enabling cross-border insights. Findings were further contextualized through the review of relevant literature to validate the comparative results by aligning them with perspectives with global trends. The key findings suggested companies often incorporate AI into their global strategies but fail to provide adequate training or support. Respondents also transparently communicated the lack of knowledge surrounding the subject given its benefits in the domain and lack of practical implications. Additionally, there is a clear need for a regulatory framework when applying AI in professions such as accounting.

The purpose of this article is to clarify the impact of technological, organisational, and environmental contexts in which Artificial Intelligence solutions are implemented by the accounting and audit companies in Europe. The organizational and environmental contexts were not enough studied in accounting and audit field but are becoming more and more important in the future. The applied methodology was based on a structured interview, to which it has answered 62 top financial specialists from 18 European countries, in companies with more than 10 years of experience in the accounting and audit sector. To design the structured interview, it was used the Technology-Organisation-Environment framework. A serious concern for the companies’ representatives consists in the lack of specialists capable to understand and work with Artificial Intelligence solutions. One option that is generally preferred by companies is to prepare their employees for these new tasks, rather than hiring qualified persons. There are two methods that can be used when implementing Artificial Intelligence, to buy specific provided solutions from third parties, or to developed them internally. Data storage and security, the complexity of Artificial Intelligence solutions and government regulations do not represent a threat to companies willing to develop this area. The main contribution of this study consists of an extensive analysis of the most important elements of Technology-Organisational-Environmental framework and their applicability for accounting and audit companies, which implemented or are willing to implement Artificial Intelligence solutions.