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Against the backdrop of rapid advancements in generative artificial intelligence (GenAI), ChatGPT has emerged as a representative application, drawing significant research interest in user behavior patterns. This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) Model to investigate the key factors influencing the adoption of ChatGPT among users in Taiwan. Using a cross-sectional survey approach, we recruited a sample of 454 Taiwanese ChatGPT users through social media and online forums. The study analyzed the impact of four key constructs—performance expectancy, effort expectancy, social influence, and facilitating conditions—on behavioral intention and actual usage behavior. The results indicated that performance expectancy and effort expectancy play pivotal roles in shaping behavioral intention, while facilitating conditions significantly affect actual usage behavior. Furthermore, cultural background exerts a critical moderating effect on the influence of social factors. These findings highlight the unique characteristics of user behavior in Taiwan, provide practical insights for optimizing the design and promotion of GenAI tools, and offer valuable implications for technology adoption policies.

This study probes how mobile health monitoring contributes to health behavior change, with a particular focus on the roles of self-quantification and health consciousness. The findings indicate that mobile health monitoring effectively facilitates positive changes in health behaviors. Moreover, there is a significant interplay between self-quantification, mobile health monitoring, and behavior change—individuals are more likely to adopt healthier lifestyles when they can independently monitor and interpret their health data. Health consciousness further reinforces this relationship, as individuals with higher health awareness are more likely to transform data-driven insights into actionable and sustained health behaviors.

Early childhood is a critical period for developing exercise habits, and parental involvement plays a decisive role in shaping children’s physical activity behaviors. Drawing on Expectancy Value Theory, this study examined parents of kindergarten-aged children across five constructs: Ability Expectation, Required Effort, Psychological Cost of Failure, Cost of Others’ Expectations, and Perceived Value. Results revealed a notable gap between the perceived importance and actual satisfaction of the Psychological Cost of Failure, indicating parents’ concern about potential frustration or pressure their children might face. In contrast, Perceived Value was consistently rated high in both importance and satisfaction, underscoring parents’ recognition of the social and emotional benefits of parent–child physical activities. These findings highlight the need for schools to provide emotional support and positive reinforcement in activity design.

Management often promotes internal competition as a means to enhance employee performance; however, the potential adverse effects are frequently neglected. This study investigates the relationships among competitive psychological climate, organizational deviance, moral disengagement, and felt trust. It explores how a competitive climate is associated with organizational deviance through the mechanism of moral disengagement and examines whether felt trust moderates this relationship. Surveys were administered in two phases to 279 full-time employees in Taiwan. Partial least square structural equation modeling was employed to test the hypothesized relationships. Our findings indicate that moral disengagement mediates the relationship between competitive psychological climate and organizational deviance. Furthermore, felt trust moderated both the direct and indirect relationships involving competitive psychological climate. The implication for management is that when employing internal competition to enhance performance, they should consider the potential for deviant behavior and whether it can be mitigated by moderators such as felt trust.

Shrimp fishing, a unique leisure activity in Taiwan, provides an important recreational option for local residents. Guided by self-determination theory, this study investigates how leisure motivation and leisure involvement affect perceived leisure benefits, with leisure satisfaction as a mediator. A survey from 359 shrimp fishing participants and structural equation modeling, results how that both leisure motivation and involvement positively influence leisure benefits, with leisure satisfaction acting as a partial mediator. Moreover, leisure motivation exerts stronger direct and indirect effects than involvement. These findings contribute to the literature by extending self-determination theory in leisure research and provide practical guidance for venue operators and managers in enhancing consumer engagement, improving service design, and sustaining cultural leisure industries.  

Role overload is prevalent in modern workplaces and can lead to negative consequences; however, its connection to organizational deviance is understudied. This study investigated the relationship between role overload and organizational deviance, and examining the mediating roles of moral disengagement and felt trust. Using the job demands-resources model, moral disengagement theory, and social exchange theory as frameworks, three hypotheses were developed and tested. Data were collected in two phases from 324 full-time employees in Taiwan using validated scales. Partial least squares structural equation modeling was used for the analysis. The results indicate that role overload has a direct positive relationship with organizational deviance. Additionally, moral disengagement and felt trust both mediated this relationship. Specifically, role overload increases moral disengagement, which in turn increases organizational deviance. Role overload also decreases felt trust, leading to increased organizational deviance. These findings suggest multiple pathways through which role overload can result in deviant workplace behaviors. This study contributes to the literature by identifying the moral and emotional mechanisms linking role overload to organizational deviance.

Early childhood is a critical period for developing exercise habits, and parental involvement plays a decisive role in shaping children’s physical activity behaviors. Drawing on Expectancy Value Theory, this study examined parents of kindergarten-aged children across five constructs: Ability Expectation, Required Effort, Psychological Cost of Failure, Cost of Others’ Expectations, and Perceived Value. Results revealed a notable gap between the perceived importance and actual satisfaction of the Psychological Cost of Failure, indicating parents’ concern about potential frustration or pressure their children might face. In contrast, Perceived Value was consistently rated high in both importance and satisfaction, underscoring parents’ recognition of the social and emotional benefits of parent–child physical activities. These findings highlight the need for schools to provide emotional support and positive reinforcement in activity design.

Management often promotes internal competition as a means to enhance employee performance; however, the potential adverse effects are frequently neglected. This study investigates the relationships among competitive psychological climate, organizational deviance, moral disengagement, and felt trust. It explores how a competitive climate is associated with organizational deviance through the mechanism of moral disengagement and examines whether felt trust moderates this relationship. Surveys were administered in two phases to 279 full-time employees in Taiwan. Partial least square structural equation modeling was employed to test the hypothesized relationships. Our findings indicate that moral disengagement mediates the relationship between competitive psychological climate and organizational deviance. Furthermore, felt trust moderated both the direct and indirect relationships involving competitive psychological climate. The implication for management is that when employing internal competition to enhance performance, they should consider the potential for deviant behavior and whether it can be mitigated by moderators such as felt trust.

Shrimp fishing, a unique leisure activity in Taiwan, provides an important recreational option for local residents. Guided by self-determination theory, this study investigates how leisure motivation and leisure involvement affect perceived leisure benefits, with leisure satisfaction as a mediator. A survey from 359 shrimp fishing participants and structural equation modeling, results how that both leisure motivation and involvement positively influence leisure benefits, with leisure satisfaction acting as a partial mediator. Moreover, leisure motivation exerts stronger direct and indirect effects than involvement. These findings contribute to the literature by extending self-determination theory in leisure research and provide practical guidance for venue operators and managers in enhancing consumer engagement, improving service design, and sustaining cultural leisure industries.  

In the wake of the pandemic, countries worldwide have strived to revive their tourism sectors, with Thailand’s industry playing a crucial economic role. Grounded in Protection Motivation Theory (PMT), this study examines key psychological determinants of domestic travel intentions, including threat severity, response efficacy, and psychological resilience. Data from 509 Thai participants were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results reveal that heightened threat perceptions significantly weaken travel intentions, while confidence in protective measures enhances willingness to travel. Psychological resilience mitigates perceived threats and strengthens the effect of response efficacy on travel intention. Surprisingly, anxiety did not significantly impact travel intentions. This study offers a holistic perspective on travelers' cognitive and emotional responses to health crises. The findings provide valuable insights for policymakers and stakeholders to strengthen public resilience, foster trust in safety measures, and support sustainable recovery in the tourism sector.