Explore the evidence.
Understand the reach.

This study examines the relationship between technical readiness (TR) and the Unified Theory of Acceptance and Use of Technology (UTAUT) within the framework of Over-the-Top (OTT) media services, particularly Netflix. The study employs the UTAUT model and integrates the TR model's external factors of "optimism," "innovativeness," "inadaptability," and "insecurity" to examine their moderating influences on customer utilisation of Netflix. In 2024, 475 questionnaires were disseminated in this study, of which 453 were considered valid. The study revealed that customer trust in relationships significantly influences user involvement in 'Performance Expectancy' (PE), 'Effort Expectancy' (EE), 'Social Influence' (SI), and 'Facilitating Conditions' (FC). Furthermore, consumers' intention to interact with Netflix's 'Performance Expectancy' (PE), 'Effort Expectancy' (EE), and 'Social Influence' (SI) considerably and positively affects their behaviour. The research employed hierarchical regression analysis to assess the impact of customer willingness to "Intention to Use" on the UTAUT regarding Netflix consumption. The findings indicate that the Trustworthiness Rating of consumers substantially affects the UTAUT dimensions of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions. Moreover, consumers' inclination to use Netflix is positively influenced by the constructs of Performance Expectancy, Effort Expectancy, and Social Influence. The results demonstrate that consumers' Trustworthiness Rating substantially influences the UTAUT aspects of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions. Moreover, the constructs of performance expectancy, effort expectancy, and social influence positively affect customers' inclination to utilise Netflix. The results of this study may inform strategic approaches to improve user engagement and satisfaction in the competitive OTT market.

As aesthetic education extends beyond the classroom, it no longer concerns only individual cultivation of aesthetic sensibility, but also involves the formation of public value. However, existing studies remain insufficient in explaining how it is constructed as public value through cross-organizational collaboration within local contexts. Therefore, positioned as a conceptual paper with an illustrative policy-case orientation, this study adopts a public value management perspective to analyze the interactions among governments, schools, communities, and arts nonprofit organizations in the process of publicizing aesthetic education. The Taiwanese policy and practice examples are used as illustrative cases to clarify how cross-organizational collaboration supports the proposed framework, rather than as empirical cases for comparative or generalizable case-study analysis. The findings indicate that the public value of aesthetic education is not naturally generated by policies or curricula; rather, it is gradually formed through continuous coordination, integration, and collaboration among multiple actors, in which arts nonprofit organizations play a central intermediary role. Finally, this study proposes a cross-organizational construction mechanism as a reference for cultural governance and educational practice.

This study aims to examine Type 2 diabetes care as a strategic health ecosystem and to identify how differences in ecosystem design and coordination strategies influence system-level performance across countries. A cross-national comparative strategy analysis is conducted using secondary data from international and national health statistics covering the United States, the United Kingdom, Germany, Japan, China, India, and Taiwan during the period 2015–2024. The analysis is guided by an ecosystem-based strategic framework that integrates contextual system characteristics, core care strategies, and intermediate performance outcomes, including prevention orientation, accessibility of care resources, technological integration, coordination mechanisms, and community engagement. Multi-dimensional analytical and visualization techniques are applied to compare strategic configurations and performance patterns across national care ecosystems. The results reveal a continuous global increase in the prevalence of Type 2 diabetes, alongside substantial heterogeneity in care effectiveness across countries. Stronger ecosystem performance is associated with integrated care strategies, advanced digital coordination, stable primary care structures, and high accessibility supported by universal coverage and community-based networks. The study concludes that effective management of chronic disease depends not only on medical interventions but also on the strategic design and governance of healthcare ecosystems, emphasizing the importance of prevention-oriented strategies, digital maturity, reduction of access disparities, and localized ecosystem activation as critical levers for improving long-term system performance.

The aviation industry confronts two primary challenges: achieving net-zero emissions and undergoing digital transformation. This study examines the role of Smart Information Management Systems (SIMS) as a governance intermediate in addressing sustainability strategy discrepancies between airports and airlines. A multi-criteria decision-making (MCDM) framework was utilised, incorporating the Fuzzy Delphi Method (FDM) and the Analytic Hierarchy Process (AHP). Data was gathered from 17 experts, averaging 15.6 years of experience, encompassing representatives from airlines (35.3%), airport authorities (23.5%), academia (17.6%), government policy departments (11.8%), and ESG specialists (11.8%). The research assesses governance maturity across six dimensions: data transparency, carbon monitoring, decision support, compliance governance, interdepartmental collaboration, and resource optimisation. The findings indicate a systemic "technical vs. institutional" disparity in governance capabilities: Airlines exhibit markedly greater maturity in data transparency (+55.26%) and resource optimisation (+34.52%), propelled by real-time operational agility. Airports demonstrate enhanced proficiency in decision support (+38.80%) and compliance and risk governance (+35.89%), indicating a regulation-focused institutional framework. This paper presents a comprehensive ESG–SIMS governance paradigm that clarifies the mediating function of digital technologies in enhancing data openness, decision-making agility, and governance resilience in the aviation sector. 

Grounded in Conservation of Resources theory, this study examines how psychological capital influences organizational citizenship behavior among Vietnamese IT expatriates in Taiwan, focusing on the mediating role of cross-cultural adjustment and the moderating influence of cultural intelligence. Survey data from 500 participants were analyzed using PROCESS Macro and AMOS. The results show that hope, self-efficacy, and optimism significantly predict cross-cultural adjustment, whereas resilience does not. All psychological capital dimensions positively predict organizational citizenship behavior, and cross-cultural adjustment partially mediates these relationships, indicating that psychological resources promote discretionary behaviors more effectively when expatriates achieve cultural ease. Cultural intelligence significantly strengthens the psychological capital, cross-cultural adjustment link, with the strongest effects observed for self-efficacy and optimism, highlighting the importance of cultural capability in resource deployment. This study advances expatriate research by integrating psychological capital, cross-cultural adjustment, cultural intelligence, and organizational citizenship behavior into a unified model within an East Asian technology context. Practical implications include developing psychological capital-cultural intelligence training, enhancing intercultural onboarding practices, and supporting migrant professional networks to improve expatriate retention and performance.

As aesthetic education extends beyond the classroom, it no longer concerns only individual cultivation of aesthetic sensibility, but also involves the formation of public value. However, existing studies remain insufficient in explaining how it is constructed as public value through cross-organizational collaboration within local contexts. Therefore, positioned as a conceptual paper with an illustrative policy-case orientation, this study adopts a public value management perspective to analyze the interactions among governments, schools, communities, and arts nonprofit organizations in the process of publicizing aesthetic education. The Taiwanese policy and practice examples are used as illustrative cases to clarify how cross-organizational collaboration supports the proposed framework, rather than as empirical cases for comparative or generalizable case-study analysis. The findings indicate that the public value of aesthetic education is not naturally generated by policies or curricula; rather, it is gradually formed through continuous coordination, integration, and collaboration among multiple actors, in which arts nonprofit organizations play a central intermediary role. Finally, this study proposes a cross-organizational construction mechanism as a reference for cultural governance and educational practice.

This study aims to examine Type 2 diabetes care as a strategic health ecosystem and to identify how differences in ecosystem design and coordination strategies influence system-level performance across countries. A cross-national comparative strategy analysis is conducted using secondary data from international and national health statistics covering the United States, the United Kingdom, Germany, Japan, China, India, and Taiwan during the period 2015–2024. The analysis is guided by an ecosystem-based strategic framework that integrates contextual system characteristics, core care strategies, and intermediate performance outcomes, including prevention orientation, accessibility of care resources, technological integration, coordination mechanisms, and community engagement. Multi-dimensional analytical and visualization techniques are applied to compare strategic configurations and performance patterns across national care ecosystems. The results reveal a continuous global increase in the prevalence of Type 2 diabetes, alongside substantial heterogeneity in care effectiveness across countries. Stronger ecosystem performance is associated with integrated care strategies, advanced digital coordination, stable primary care structures, and high accessibility supported by universal coverage and community-based networks. The study concludes that effective management of chronic disease depends not only on medical interventions but also on the strategic design and governance of healthcare ecosystems, emphasizing the importance of prevention-oriented strategies, digital maturity, reduction of access disparities, and localized ecosystem activation as critical levers for improving long-term system performance.

The aviation industry confronts two primary challenges: achieving net-zero emissions and undergoing digital transformation. This study examines the role of Smart Information Management Systems (SIMS) as a governance intermediate in addressing sustainability strategy discrepancies between airports and airlines. A multi-criteria decision-making (MCDM) framework was utilised, incorporating the Fuzzy Delphi Method (FDM) and the Analytic Hierarchy Process (AHP). Data was gathered from 17 experts, averaging 15.6 years of experience, encompassing representatives from airlines (35.3%), airport authorities (23.5%), academia (17.6%), government policy departments (11.8%), and ESG specialists (11.8%). The research assesses governance maturity across six dimensions: data transparency, carbon monitoring, decision support, compliance governance, interdepartmental collaboration, and resource optimisation. The findings indicate a systemic "technical vs. institutional" disparity in governance capabilities: Airlines exhibit markedly greater maturity in data transparency (+55.26%) and resource optimisation (+34.52%), propelled by real-time operational agility. Airports demonstrate enhanced proficiency in decision support (+38.80%) and compliance and risk governance (+35.89%), indicating a regulation-focused institutional framework. This paper presents a comprehensive ESG–SIMS governance paradigm that clarifies the mediating function of digital technologies in enhancing data openness, decision-making agility, and governance resilience in the aviation sector. 

Grounded in Conservation of Resources theory, this study examines how psychological capital influences organizational citizenship behavior among Vietnamese IT expatriates in Taiwan, focusing on the mediating role of cross-cultural adjustment and the moderating influence of cultural intelligence. Survey data from 500 participants were analyzed using PROCESS Macro and AMOS. The results show that hope, self-efficacy, and optimism significantly predict cross-cultural adjustment, whereas resilience does not. All psychological capital dimensions positively predict organizational citizenship behavior, and cross-cultural adjustment partially mediates these relationships, indicating that psychological resources promote discretionary behaviors more effectively when expatriates achieve cultural ease. Cultural intelligence significantly strengthens the psychological capital, cross-cultural adjustment link, with the strongest effects observed for self-efficacy and optimism, highlighting the importance of cultural capability in resource deployment. This study advances expatriate research by integrating psychological capital, cross-cultural adjustment, cultural intelligence, and organizational citizenship behavior into a unified model within an East Asian technology context. Practical implications include developing psychological capital-cultural intelligence training, enhancing intercultural onboarding practices, and supporting migrant professional networks to improve expatriate retention and performance.

Role overload is prevalent in modern workplaces and can lead to negative consequences; however, its connection to organizational deviance is understudied. This study investigated the relationship between role overload and organizational deviance, and examining the mediating roles of moral disengagement and felt trust. Using the job demands-resources model, moral disengagement theory, and social exchange theory as frameworks, three hypotheses were developed and tested. Data were collected in two phases from 324 full-time employees in Taiwan using validated scales. Partial least squares structural equation modeling was used for the analysis. The results indicate that role overload has a direct positive relationship with organizational deviance. Additionally, moral disengagement and felt trust both mediated this relationship. Specifically, role overload increases moral disengagement, which in turn increases organizational deviance. Role overload also decreases felt trust, leading to increased organizational deviance. These findings suggest multiple pathways through which role overload can result in deviant workplace behaviors. This study contributes to the literature by identifying the moral and emotional mechanisms linking role overload to organizational deviance.