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This study examines how Artificial Intelligence (AI) adoption in digital marketing enhances the competitiveness of small retail businesses (SRBs) in Cape Town, South Africa. Guided by an integrated Technology–Organisation–Environment (TOE) and Unified Theory of Acceptance and Use of Technology (UTAUT) framework, a systematic review following PRISMA 2020 guidelines was conducted across eight databases, resulting in the inclusion of 37 empirical and conceptual studies published between 2015 and 2025. Findings show that AI adoption remains modest, with only 39% of small businesses planning to develop internal AI capabilities by 2025. The most common entry points are ChatGPT, text-to-image generators, predictive analytics systems, and WhatsApp-based chatbots. Businesses using these tools reported an average 11% increase in sales and a 28% reduction in marketing costs within six months. However, adoption is constrained by infrastructure challenges (patchy broadband, power cuts, high cloud costs), organisational limitations (low digital literacy, managerial scepticism, fear of automation), and socio-cultural barriers (language diversity and customer mistrust of chatbots). This study provides the first Cape Town-focused synthesis linking AI adoption to SME competitiveness through the TOE–UTAUT framework. It recommends policy measures to improve digital infrastructure and data governance, practical initiatives to strengthen AI literacy and ethical awareness, and theoretical extensions to contextualise socio-cultural dimensions of AI use. Collectively, these insights contribute to advancing inclusive, trust-based digital transformation in Cape Town’s small business ecosystem.

The Constitution of the Republic of South Africa, 1996, grants all official languages parity of esteem and equal treatment. The Constitution also recognises injustices of the past and historical diminished use of indigenous (African) languages. It is against this backdrop that this democratic constitution calls-upon the national and provincial government to take practical and positive measures in encouraging the use and elevation of the status of African languages. In advocating for these languages, the Constitution declares that a minimum of two official languages be used by the government in executing government activities. Contrastingly, the heads of court resolutions in 2017 declared English a lingua franca in South African courts. In a diverse country such as South Africa with twelve official languages, this raises critical concerns in terms of the country’s diversity, inclusivity, and multilingualism policies. With a distinct focus on Eastern Cape legal courts, this study examines the constitutional linguistic rights on the use of English as a lingua franca in South African courts system. The study adopted a qualitative research approach embedded within the exploratory-explanatory research design. The data was obtained from secondary sources, which in this context are judicial precedents. To analyse the collected data, close-reading and thematic content analysis techniques were adopted. The findings of the study exhibit English as a language of power and access in law, this positions African languages at the periphery, limiting their development and incorporation in legalese. Also, the use of English as a lingua franca in the Eastern Cape courts contravenes the provisions of the Constitution of the Republic of South Africa, 1996. This study submits that legal practitioners and linguists should critically explore, language studies to bridge the knowledge gap.  Additionally, the government should create channels which allow the practical use of African languages in the court of law.                                                                                                                                             

The COVID-19 pandemic profoundly disrupted traditional Work-Integrated Learning (WIL) practices in South African Universities of Technology (UoTs), necessitating rapid adaptation to virtual, hybrid, and project-based learning models. This study investigates post-COVID WIL practices, stakeholder perceptions, curriculum impacts, and the effectiveness of newly implemented strategies. Situated within an interpretivist paradigm, a qualitative approach was adopted to explore the meanings participants ascribe to WIL experiences. An exploratory multiple case-study design enabled in-depth insights across six UoTs. Data were collected via semi-structured interviews with 27 participants; including lecturers, WIL coordinators, and document analysis to capture diverse perspectives and institutional artefacts. Interviews were transcribed verbatim and managed in NVivo; thematic analysis combining deductive and inductive coding was applied to generate categories, subthemes, and overarching themes aligned to the research objectives. Thematic analysis revealed four overarching dimensions: (1) current WIL practices, including communication strategy development, traditional placements, project-based learning, and collaborative mentorship; (2) stakeholders’ perceptions, highlighting opportunities and constraints in transitioning to online and hybrid modalities; (3) curriculum impacts, reflecting both enhanced work-readiness and systemic limitations such as misaligned placements, insufficient exposure, and financial inequities; and (4) a balanced assessment of WIL strategies, emphasizing the integration of virtual approaches, simulation technologies, traditional placements, and industry partnerships. The main findings demonstrate that hybrid, adaptive WIL models supported by structured mentorship, formalised industry collaboration, and reflective practices optimally cultivate employable, competent, and resilient graduates. The study underscores the need for strategic planning, institutional capacity building, and equity-focused interventions to sustain WIL effectiveness in post-pandemic higher education

Maize serves as South Africa's principal staple crop; yet, smallholder farmers in the Eastern Cape encounter persistent obstacles, such as low productivity and restricted market access. Cooperatives are often advocated to enhance livelihoods and facilitate farmers' integration into global value chains, however their efficacy remains contentious. This study investigates the impact of cooperative membership on maize market participation. A multi-stage stratified random sample of 200 farmers, comprising both cooperative members and non-members, was drawn from towns having functioning maize cooperatives. Data were collected via pre-tested questionnaires and analysed using a probit logistic regression model that accounts for socioeconomic and institutional variables. The findings demonstrate that cooperative participation exerts a substantial influence (β = 1.485, p = 0.102). Nonetheless, it lacks statistical significance at conventional thresholds. This indicates that although cooperative membership may enhance the probability of participating in formal markets, it does not ensure substantial involvement independently. Conversely, variables such as education, income, and employment position serve as more robust markers of engagement. The study indicates that while cooperatives promote collective action, it is essential to enhance governance, digital inclusion, and institutional support to enable effective integration into global value chains.

Smallholder agriculture is crucial for sustaining rural livelihoods across South Africa; nevertheless, involvement in global value chains (GVCs) is still restricted. This study examines the socio-economic determinants affecting the incorporation of smallholder maize farmers into global value chains in the Eastern Cape, a region marked by significant rural poverty and dependence on agriculture. The study evaluates the engagement levels of 200 farmers by a cross-sectional survey and multinomial logistic regression analysis. Findings indicate that elevated education levels and income substantially enhance the probability of moderate involvement in value chains; yet, no farmers attained complete participation owing to institutional impediments, including the absence of export permits. These findings indicate that human characteristics alone are inadequate; structural barriers are also essential. The report advocates for structural reforms, particularly those aimed at enhancing education, broadening market access, and eliminating licensing obstacles, to foster inclusive and sustainable participation of smallholder farmers in global value chains.

This article systematically reviews literature on the challenges affecting the delivery of low-income housing in Cape Town, South Africa. A systematic method, informed by PRISMA, was employed to identify, evaluate, and select relevant scholarly works, official documents, policy papers, and governmental publications. The identified sources were subjected to a thematic analysis with the objective to pinpoint recurrent issues that impact the provision of low-income housing. The review found that low-income housing delivery in Cape Town is affected by interconnected challenges, including land availability, spatial inequality, funding constraints, infrastructure limitations, administrative delays, weak institutional coordination, limited stakeholder participation and transparency concerns. The results demonstrate that low-income housing delivery should be viewed as a major governance, planning, and service-delivery issue in addition to the building of housing units. This paper suggests that integrated human settlements, better financial planning, more transparent approval processes, more intergovernmental cooperation, significant stakeholder participation, and open communication should be given top priority when it comes to Cape Town's low-income housing delivery. Through summarizing previous research and emphasizing the necessity of an integrated strategy to address Cape Town's low-income housing issues, the article adds to the conversation regarding housing delivery.

This paper examines how drawing skills can be taught to unemployed youth in under-resourced contexts to support the expression of their lived experiences during the COVID-19 pandemic. Framed within a vocational education and training (VET) skills ecosystem orientation, the study positions creative skills development as part of broader human development and livelihood sustainability initiatives in informal settings. The paper aims to explore the potential of arts-based research (ABR) as a pedagogical and methodological approach for developing 21st-century skills, with a specific focus on drawing as a tool for communication and reflection during a crisis. We employed a qualitative arts-based research design that combined creative workshops, visual artefacts, and participant reflections. Due to pandemic-related restrictions, the research design was adapted to a digital environment, with WhatsApp used as the primary platform for skills instruction, interaction, and data collection. The dataset comprised visual drawings produced by unemployed youth participants, reflective narratives, and facilitator observations generated during a series of online creative workshops. The qualitative and visual data were analysed thematically, resulting in six key themes that captured participants’ experiences of unemployment, uncertainty, resilience, identity, and the challenges of learning creative skills in a digitally mediated, resource-constrained context. The main findings demonstrate that (i) drawing skills can be effectively taught using low-cost digital platforms, even in under-resourced settings; (ii) creative processes enable unemployed youth to articulate and reflect on their lived experiences during a pandemic; and (iii) a VET-oriented skills ecosystem provides a useful framework for situating arts-based skills development within broader livelihood and social support structures. Despite a small sample size, the study contributes practical insights into conducting arts-based research during crises and offers guidance for integrating creative skills development into informal youth skills ecosystems.

This article examines the influence of mentorship on women entrepreneurs in Cape Town, South Africa. The study assesses the extent to which mentorship contributes to personal empowerment, entrepreneurial performance, and innovation, while accounting for the effects of systemic barriers and the policy environment. A qualitative research design was employed, incorporating a systematic literature review guided by the preferred reporting items for systematic reviews and Meta-Analyses (PRISMA) framework to synthesize existing evidence. The review followed an iterative screening process, identifying three peer-reviewed studies that explicitly address mentorship in relation to women entrepreneurs within the African context. The findings from the literature indicate that women entrepreneurs across Africa face persistent structural constraints, including social-cultural norms, limited access to skills development, weak support systems, financial exclusion, and inadequate policy frameworks.  To complement the literature, primary data were collected from ten young female entrepreneurs in Cape Town who participated in a mentorship programme at RLabs. The empirical finding reinforce the significance of mentorship as a critical enabler of entrepreneurial growth, particularly in enhancing self-efficacy, business capabilities, and innovative practices. The study concludes that mentorship functions as a context-dependent and multifaceted mechanism that bridges personal empowerment and entrepreneurial outcomes. However, its effectiveness is contingent on the alignment of mentorship programmes with the specific social-economic realities of women entrepreneurs. The article recommends the design and implementation of targeted, context-sensitive mentorship interventions supported by enabling policy frameworks. While women's entrepreneurship is increasingly recognised as a catalyst for economic development in Africa, persistent systemic constraints continue to impede their full potential. This study contributes to literature by advancing a nuanced understanding of mentorship as both an individual and structural lever for entrepreneurial success within emerging economies. 

Artificial intelligence (AI) is transforming digital marketing by enabling advanced analytics, automation, and personalised customer engagement. Despite growing adoption, qualitative insights into how small retail enterprises in emerging economies adopt AI remain limited. This study examines AI adoption in digital marketing among small retailers in Cape Town using an interpretivist qualitative case study design. Grounded in an integrated Technology–Organisation–Environment (TOE) and Unified Theory of Acceptance and Use of Technology (UTAUT) framework, data were collected through semi-structured interviews with 18 participants identified via snowball sampling. Thematic analysis shows that AI adoption is driven by competitive pressure, customer expectations, and perceived performance benefits, but is constrained by skills gaps, cost concerns, and data-related challenges. The study extends TOE–UTAUT theory by demonstrating how platform-based AI tools reduce technological barriers while amplifying organisational and capability-related constraints in emerging market contexts. The findings provide actionable insights for policymakers and practitioners aiming to support sustainable digital transformation in small business ecosystems.

The Constitution of the Republic of South Africa, 1996, grants all official languages parity of esteem and equal treatment. The Constitution also recognises injustices of the past and historical diminished use of indigenous (African) languages. It is against this backdrop that this democratic constitution calls-upon the national and provincial government to take practical and positive measures in encouraging the use and elevation of the status of African languages. In advocating for these languages, the Constitution declares that a minimum of two official languages be used by the government in executing government activities. Contrastingly, the heads of court resolutions in 2017 declared English a lingua franca in South African courts. In a diverse country such as South Africa with twelve official languages, this raises critical concerns in terms of the country’s diversity, inclusivity, and multilingualism policies. With a distinct focus on Eastern Cape legal courts, this study examines the constitutional linguistic rights on the use of English as a lingua franca in South African courts system. The study adopted a qualitative research approach embedded within the exploratory-explanatory research design. The data was obtained from secondary sources, which in this context are judicial precedents. To analyse the collected data, close-reading and thematic content analysis techniques were adopted. The findings of the study exhibit English as a language of power and access in law, this positions African languages at the periphery, limiting their development and incorporation in legalese. Also, the use of English as a lingua franca in the Eastern Cape courts contravenes the provisions of the Constitution of the Republic of South Africa, 1996. This study submits that legal practitioners and linguists should critically explore, language studies to bridge the knowledge gap.  Additionally, the government should create channels which allow the practical use of African languages in the court of law.