Explore the evidence.
Understand the reach.

Phubbing is a behavioural concept of social and human interaction that has created disaffection in conversations and has increasingly become a great concern for many. This phenomenon was assessed to address its negative effects in society by examining and documenting its literature trends and relationships, thereby adding to existing knowledge in this area. A thorough bibliometric analysis was conducted on 58 English-language articles on phubbing and related keywords from the Scopus database published from 2018 to 2022. VOSviewer and R tool packages were used to perform performance analysis, science mappings and the organisation and presentation of the data to identify article growth dimensions, relationships, and trends. Phubbing has attracted significant attention and impacted our daily activities, with a 51.37% growth in article publications and a 25.86% increase in international authorship collaboration. This is mainly from high-impact authors and documents in the United States, Spain, the United Kingdom, and the Netherlands. The research thematic areas are centred around smartphones, social media, and parent-child relationships. The research will help to minimise the negative impact of phubbing on human endeavours and promote peaceful coexistence in society by improving our social and moral values. It will also improve knowledge in understanding the evolution of literature to advance future research efforts. This study is unique in harnessing efforts and experience from around the world to deepen understanding and benefit society. Further research should be conducted on phubbing and mental health and their impact on children's growth

Phubbing is a behavioural concept of social and human interaction that has created disaffection in conversations and has increasingly become a great concern for many. This phenomenon was assessed to address its negative effects in society by examining and documenting its literature trends and relationships, thereby adding to existing knowledge in this area. A thorough bibliometric analysis was conducted on 58 English-language articles on phubbing and related keywords from the Scopus database published from 2018 to 2022. VOSviewer and R tool packages were used to perform performance analysis, science mappings and the organisation and presentation of the data to identify article growth dimensions, relationships, and trends. Phubbing has attracted significant attention and impacted our daily activities, with a 51.37% growth in article publications and a 25.86% increase in international authorship collaboration. This is mainly from high-impact authors and documents in the United States, Spain, the United Kingdom, and the Netherlands. The research thematic areas are centred around smartphones, social media, and parent-child relationships. The research will help to minimise the negative impact of phubbing on human endeavours and promote peaceful coexistence in society by improving our social and moral values. It will also improve knowledge in understanding the evolution of literature to advance future research efforts. This study is unique in harnessing efforts and experience from around the world to deepen understanding and benefit society. Further research should be conducted on phubbing and mental health and their impact on children's growth