Explore the evidence.
Understand the reach.

Today is the era of digitalization. Nowadays, people prefer to attach their lives to social media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence, manufacturers and producers use social media tremendously in this digital era to reach customers with their products and services. Thus, social media marketing has become famous for businesses to promote their products or services, engage with their customers, and build brand awareness. The present study focuses on reviewing the mediating role played by several social media platforms to gain the interest of consumers. This paper also aims to analyze the necessity of social media marketing compared to other marketing communication and promotion forms. This paper helps the reader decide whether to depend on social media only for marketing purposes or whether there can be a choice of another means. Without analyzing the pros and cons, relying heavily on social media platforms for marketing is not always a good idea. The author employed a qualitative and descriptive method for constructing the paper. This paper will review the literature regarding social media marketing compared to other means, try to recommend, and shed light on selecting the right marketing platform by different marketers. The study's main findings demonstrate that measures should be taken to enhance responsible use and limit some of its harmful effects. Furthermore, in providing insights into whether social media marketing is a necessity or a choice, the author suggests that productive utilization should be the main priority for all, whether social media or other platforms.

This study aimed to explore how soft skills development is done in higher education institutions (HEIs) by considering the roles of HEIs and students. The study used a mixed research approach comprising qualitative and quantitative methods. Qualitative data was collected from 16 students using semi-structured interviews. In comparison, quantitative data was collected using a standard questionnaire from 342 students pursuing management and administrative undergraduate programmes in one of the universities in Tanzania. Through questionnaires, participants were asked to rank soft skills according to their relevance to their careers. The top five most relevant soft skills identified were communication, leadership, decision-making, teamwork/orientation and problem-solving. In addition, participants self-evaluated their levels of soft skills. Findings demonstrate that students perceived to have more customer orientation, communication, decision-making, problem-solving, and work-ethic skills. Through qualitative interviews, participants narrated the role of HEIs in developing soft skills and their personal initiatives to acquire the skills. It was found that joining clubs and associations, taking leadership roles, reading self-development books, watching videos and attending soft skills training are initiatives that students use for soft skills acquisition.

The purpose of the study was to investigate the roles of entrepreneurship and small and medium-sized businesses in fostering local economic development. Based on this assumption, this conceptual study attempts to investigate the function of small and medium-sized firms in LED. According to studies, the entrepreneurial spirit of the SME owner is a significant determinant of a SME's ability to surmount survival challenges and achieve sustainable growth. The article also attempts to locate and establish the purpose of the study by identifying the barriers that small and medium-sized businesses encounter in their efforts to contribute to economic growth and offering potential solutions to these barriers. Due to inadequate infrastructure development and a lack of the fundamental capabilities to control and influence local economic growth, the study concludes that exceptional measures are necessary to overcome obstacles such as finance and service. The purpose of this study is to answer the research question of whether the emphasis should be placed on creating competent entrepreneurs, particularly among previously disadvantaged individuals, if the government's goal to leverage the SMME sector is to have any significant success. It was noted that the LED is essential but has not been utilized frequently. Using a qualitative thematic analysis approach, the study accessed data on both private and public spaces primarily through secondary sources. The qualitative investigation accessed the foundational literature via a sophisticated search. According to the study, small and medium-sized enterprises play a crucial role in the promotion of LED. The study concluded, among other things, that the local level of governance in South African municipalities is incapable of providing basic services and the necessary infrastructure.

With the intensity of the Fourth Industrial Revolution, Artificial Intelligence (AI) is being widely adopted to perform key tasks in economic activities. The audit profession has also embraced AI in the performance of its function in carrying out activities like audits, oversight, and advisory functions. The application of AI has been met with acceptance, given its advantages in some quarters and with resistance/scepticism in some. Proponents table benefits such as improved sampling procedures, reduced labour, and time in performing audits, increased efficiency, and effectiveness (due to increased audit coverage) including improved audit quality. Opponents raise pragmatic concerns such as the violation of ethical principles governing the audit profession, potential biases (loss of employment) as well as the challenges of coordinating machine and human activities. The study has two objectives. Firstly, to explore the role of AI in the external audit function. Secondly, to evaluate the ongoing debates on artificial intelligence and external auditing and assess the implications of using AI in the external audit function. The study adopts a qualitative research approach, employing a critical literature review. The study will accentuate the controversies and convergences among researchers on the role and implications of applying AI in external auditing to bring to light possible research gaps that can be explored by future researchers on the subject area. Highlighting the potential externalities of using AI has both theoretical and practical implications.

The reality is that there is a relationship between language and race as advanced and qualified by ethnolinguistics. Such a relationship points to the subjugation of the isiXhosa language (habitually situated in South Africa), among other prescripts, which was fueled by racial hierarchization that ought to be debated within the paradigm of scholarly discourses. The subjugation, distortion and erosion of the isiXhosa language were led by the colonial, apartheid governance and administration that sought to impose censorship. Therefore, this article employs post-colonial theory to argue and scholarly prove that the language and many South African indigenous languages were oppressed based on racial notions that sought to accelerate neo-liberalist and imperialist perceptions. Hypothetically speaking, the isiXhosa language still suffers from the effects of (post)colonialism carried by colonial agents who continue to mock and humiliate the language. The debates and findings underline that such claims (racial hierarchization of the language) must be validated through theoretical and practical discourses. As a result, closing remarks infuse potential recommendations open to public scrutiny regarding the problematised phenomenon and/or conundrum.

Africa is experiencing rapid urbanization, making it one of the most urbanized continents in the world. This trend is particularly evident in the Southern African regional block. With the ongoing push for enhanced regional integration, it is anticipated that there would be a rise in the migration of individuals within the region. The escalating pace of urbanization calls for a reassessment of future cities and the implications of the rural-urban split on the establishment of sustainable human settlements. This article initially analyzes the patterns of migration within the Southern Africa Development Community. Furthermore, an analysis is conducted on the factors that contribute to the significant internal migration inside member states. Furthermore, the article examines the connection between migration and urbanization in the region once again. The article employs qualitative and quantitative methodologies to examine the consequences of migration and urbanization on both the locations from which people migrate and the areas where they settle. The primary factors contributing to migration include the pursuit of economic opportunity, political instability, access to education, and climate-induced disasters. Migration and urbanization have both gotten worse in the SADC region at the same time, as shown by empirical literature, official migration documents, and quantitative time series data from the World Development Indicators. This suggests that migration causes more people to move to cities. The rise in population has led to inadequate housing, resulting in an increase in slums that surpasses the projected capacity of cities. This article suggests promoting infrastructure development that facilitates employment creation in the nations or districts of origin in order to prevent a one-way movement of migrants. Consequently, a rise in job prospects, salaries, and health conditions will result in a reduction in migration rates and alleviate the strain on numerous cities in the area.

In the pursuit of academic excellence, scholars are dependent on trustworthy journals to disseminate their research and contribute to the collective body of knowledge. However, the academic community is not immune to deceptive practices. This letter highlights the case of the "Global International Journal of Innovative Research," where my name, along with esteemed colleagues, was falsely associated with the editorial board without consent. Despite repeated efforts to address this issue, the journal remains unresponsive. This letter announces our intention to publish an exposé article, meticulously uncovering the fraudulent practices of the journal and its publisher. A subsequent public statement aims to warn the academic community about the deceptive nature of the "Global International Journal of Innovative Research" and emphasizes the collective responsibility of scholars to uphold ethical publishing standards. Through this exposé, we hope to safeguard the integrity of academic pursuit and raise awareness about the risks associated with engaging with predatory journals.

The article aims to promote financial literacy among youngsters from low-income backgrounds, encouraging them to engage in cost-effective investments that will enable them to accumulate wealth in the future. The article outlines a novel approach in life skills that entails shifting away from relying on uncertain grants and supports. Instead, it proposes utilizing a straightforward and practical mathematical model to generate money starting from a young age. The authors demonstrate that by utilizing a highly efficient investing option, young children have the ability to generate substantial wealth. To exemplify, we demonstrate the suggested methodology utilizing sequences and summations. Our method/proposal facilitates the enhancement of boundless wealth generation by enabling those who can invest more than the minimum requirement to accumulate greater wealth. The efficacy assessment of the new method is validated through the computation of the smallest investment, which is merely symbolic, yet yields boundless financial outcomes. The study findings, which have the potential to enhance governmental decision-making, can also be utilized for personal betterment. This work is innovative as it presents an alternative approach that imparts discipline, consistency, and honesty. It allows individuals to easily adopt the model with appropriate adjustments, hence facilitating the creation of wealth.

The onset of the COVID-19 pandemic has introduced a new phase of company operations. The advent of digital transformation (DT) has fundamentally transformed the global business landscape. Despite the global prevalence of this phenomenon, there is limited understanding of digital transformation (DT) in the context of COVID-19 and its impact on private sector organizations in developing nations. This study investigates the impact of COVID-19 on the process of digital transformation in privately owned companies located in underdeveloped nations. To accomplish this objective, a systematic literature review was conducted following the PRISMA (2020) principles, resulting in a selection of 26 studies. This study employs an inductive methodology, where pertinent topics are identified as they arise from the literature throughout the analysis stage. The technology-organization-environment framework (TOE) was subsequently employed to provide a contextual framework for these issues. The research findings suggest that the presence of resources, both financial and technological, is a crucial determinant in the adoption of digital transformation. The adoption of DT has been significantly influenced by various factors, including the role of governments, competitive forces, security, and other relevant considerations. Although organizations in underdeveloped nations encountered numerous hurdles, it was found that digital transformation progressed rapidly in all areas. Companies underwent substantial transformations to embrace digital transformation (DT), including the use of digital business models to facilitate remote operations and heightened investment in education, skills, and innovative digital tactics. Given the recent emergence of COVID-19, there remain numerous uncertainties regarding the enduring impacts that COVID-19 has had on organizations.

Fraud is a thorn in the flesh of many organizations in both local and global business ecosystems, more so in the financial sector because of the liquid nature of their services. To curb this menace, Financial Institutions including Microfinance institutions implemented fraud risk management practices. While larger financial institutions afford raft measures for curbing fraud, MFIs contend with less sophisticated practices in spite of them being the most susceptible to financial improprieties. Further, the determination of the overall effect of these practices on financial performance is critical in evaluating their success. The objective of this study therefore was to find out how fraud risk management practices affect the financial performance of Microfinance Institutions in Kenya. The study was anchored on the fraud management life cycle theory and focused on twelve deposit-taking Microfinance Institutions that were in operation in the Nairobi region of Kenya between 2016 to 2020. The study adopted a descriptive research design using cross-sectional data computed from the average financial results for five years 2016-2020. The study used purposive and stratified Random sampling methods to select a sample of 281 respondents from finance, ICT, operations, Audit, and Litigation managers and staff. The study used descriptive and inferential statistics to analyze the data. The results showed that fraud risk management positively and significantly affected financial performance by curbing incidents of fraud and concluded that to improve financial performance microfinance institutions should implement fraud risk management since they had a positive and significant effect on financial performance. The study recommended that firms should invest substantially in fraud risk management to reduce incidences of fraud and improve financial performance. Further, the management of Microfinance Institutions should continually evaluate and update their practices to keep abreast with the ever-changing fraud antics.