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This research is qualitative research which aims to find out what forms of CSR implementation exist in domestic companies in East Java, the benefits for companies in implementing CSR and how CSR influences marketing. Respondents in this research were domestic companies in East Java. Data collection in the field was carried out using survey methods. After the data was obtained, data triangulation was carried out. Data analysis includes three components, namely data reduction, data presentation, and drawing conclusions. The research results found that the CSR programs implemented by companies on average were almost the same, namely helping to solve problems in the environment around the company. From implementing this CSR, the Company obtains several benefits, although they are not felt instantly at that time, namely increasing the company's goodwill so that stakeholders can feel the benefits. In the long term, the presence of goodwill and trust from the public will have an influence on customers and potential customers, namely attracting interest in buying the company's products or services. In the long term, this can increase the company's turnover so that the company can achieve its goals.

This study was undertaken with the purpose of investigating the impact of corporate social responsibility of small and medium enterprise owners on community upliftment in the eThekwini Municipality. The study sought to reinforce understanding of CSR and its economic, social and environment impact on communities by small and medium enterprises. This study`s target population was 5000 registered SMEs, with a sample of 250 determined through random sampling method and the questionnaire used to collect data. Data collected was analysed through the Statistical Package for Social Science (SPSS) and cross-tabulation analyses as well as several multivariate statistical techniques to assist in answering key research questions of this study.  Validity for this study was ensured through face and content techniques to ensure that items being presented in the questionnaire were clear and that measures included a representative set of items that measure concepts being addressed. The findings revealed the SMs were aware of the impact of corporate social responsibility on community upliftment and that the relationship between community involvement and community upliftment exist to some extent. This study recommended that SMEs be empowered with issues relating to CSR and these issues be implemented in other municipalities in Kwazulu-Natal. The findings of this study are envisaged to assist SMEs to better understand CSR activities and to successfully implement them in communities.

This study was undertaken with the purpose of investigating the impact of corporate social responsibility of small and medium enterprise owners on community upliftment in the eThekwini Municipality. The study sought to reinforce understanding of CSR and its economic, social and environment impact on communities by small and medium enterprises. This study`s target population was 5000 registered SMEs, with a sample of 250 determined through random sampling method and the questionnaire used to collect data. Data collected was analysed through the Statistical Package for Social Science (SPSS) and cross-tabulation analyses as well as several multivariate statistical techniques to assist in answering key research questions of this study.  Validity for this study was ensured through face and content techniques to ensure that items being presented in the questionnaire were clear and that measures included a representative set of items that measure concepts being addressed. The findings revealed the SMs were aware of the impact of corporate social responsibility on community upliftment and that the relationship between community involvement and community upliftment exist to some extent. This study recommended that SMEs be empowered with issues relating to CSR and these issues be implemented in other municipalities in Kwazulu-Natal. The findings of this study are envisaged to assist SMEs to better understand CSR activities and to successfully implement them in communities.

This research is qualitative research which aims to find out what forms of CSR implementation exist in domestic companies in East Java, the benefits for companies in implementing CSR and how CSR influences marketing. Respondents in this research were domestic companies in East Java. Data collection in the field was carried out using survey methods. After the data was obtained, data triangulation was carried out. Data analysis includes three components, namely data reduction, data presentation, and drawing conclusions. The research results found that the CSR programs implemented by companies on average were almost the same, namely helping to solve problems in the environment around the company. From implementing this CSR, the Company obtains several benefits, although they are not felt instantly at that time, namely increasing the company's goodwill so that stakeholders can feel the benefits. In the long term, the presence of goodwill and trust from the public will have an influence on customers and potential customers, namely attracting interest in buying the company's products or services. In the long term, this can increase the company's turnover so that the company can achieve its goals.