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Despite the national increase in banana production, Kepok banana farmers in Sikka Regency have experienced a sharp decline in both production and income. This study aims to analyze the factors affecting the income of Kepok banana farmers in Sikka Regency by examining the role of production as a mediating variable between key determinants—price, land area, labor, and capital—and income levels. The study employs a quantitative research approach using survey methods to collect primary data from Kepok banana farmers in Sikka Regency. The sampling technique applied is simple random sampling, ensuring proportional representation from 21 sub-districts. Out of a total population of 2,123 farmers, a final sample of 354 farmers was randomly selected. The collected data was analyzed using Partial Least Squares (PLS) through SmartPLS to examine the relationships. The study found that price, land area, labor, and capital all have a positive and significant impact on the production of Kepok bananas in Sikka Regency. Production itself plays a crucial role in influencing farmers' income, alongside price, land area, labor, and capital, all of which have a direct positive and significant effect on income. Production mediates the relationship between price, labor, and capital with farmers' income, indicating that these factors contribute to higher production, which in turn increases income. However, production does not mediate the effect of land area on income, suggesting that while land expansion increases production, its direct impact on income may be influenced by other factors beyond production volume alone.

The adoption of plausible strategic marketing deliverables within the sustainable agricultural ecosystem remains a challenge for small-scale growers due to scarce resources and constraint capabilities.  The prospects of expediting access to markets and points of sale, which properly established and capacitated enterprises dominate, contain the ability for small-scale growers to commercialise their hard-earned crops and produce. This study unpacks the strategic marketing techniques and tools that small-scale growers could utilize to mitigate their active participation in the complex agricultural business ecosystem. The body of literature explicated various considerations that could be integrated into an attempt to demystify the common challenges and constraints that conform the small growers from the marking mix context and perspective. A positivism-oriented philosophy of the quantitative methodology was utilized in the study to solicit the description of the variables that constitute the elucidation of the strategic phenomenon in the study. The findings revealed that various marketing tools could provide constructive and beneficial advantages for small growers if applied efficaciously and correctly. The findings further indicated that packaging the marketing mixes intervention such as channels, segmenting positioning, channel, target market, and promotion could accelerate the small growers' attainment of sustainable competitive advantage within the broader scope of commercializing their enterprises.

The adoption of plausible strategic marketing deliverables within the sustainable agricultural ecosystem remains a challenge for small-scale growers due to scarce resources and constraint capabilities.  The prospects of expediting access to markets and points of sale, which properly established and capacitated enterprises dominate, contain the ability for small-scale growers to commercialise their hard-earned crops and produce. This study unpacks the strategic marketing techniques and tools that small-scale growers could utilize to mitigate their active participation in the complex agricultural business ecosystem. The body of literature explicated various considerations that could be integrated into an attempt to demystify the common challenges and constraints that conform the small growers from the marking mix context and perspective. A positivism-oriented philosophy of the quantitative methodology was utilized in the study to solicit the description of the variables that constitute the elucidation of the strategic phenomenon in the study. The findings revealed that various marketing tools could provide constructive and beneficial advantages for small growers if applied efficaciously and correctly. The findings further indicated that packaging the marketing mixes intervention such as channels, segmenting positioning, channel, target market, and promotion could accelerate the small growers' attainment of sustainable competitive advantage within the broader scope of commercializing their enterprises.

Despite the national increase in banana production, Kepok banana farmers in Sikka Regency have experienced a sharp decline in both production and income. This study aims to analyze the factors affecting the income of Kepok banana farmers in Sikka Regency by examining the role of production as a mediating variable between key determinants—price, land area, labor, and capital—and income levels. The study employs a quantitative research approach using survey methods to collect primary data from Kepok banana farmers in Sikka Regency. The sampling technique applied is simple random sampling, ensuring proportional representation from 21 sub-districts. Out of a total population of 2,123 farmers, a final sample of 354 farmers was randomly selected. The collected data was analyzed using Partial Least Squares (PLS) through SmartPLS to examine the relationships. The study found that price, land area, labor, and capital all have a positive and significant impact on the production of Kepok bananas in Sikka Regency. Production itself plays a crucial role in influencing farmers' income, alongside price, land area, labor, and capital, all of which have a direct positive and significant effect on income. Production mediates the relationship between price, labor, and capital with farmers' income, indicating that these factors contribute to higher production, which in turn increases income. However, production does not mediate the effect of land area on income, suggesting that while land expansion increases production, its direct impact on income may be influenced by other factors beyond production volume alone.