Strategic management in Albanian SMEs
Andrra Qielli
International Journal of Research in Business and Social Science · 2019 · Vol. 8 / Issue 6 · 344-350
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Abstract
The strategic management process gives as a product the formulated strategy which is then implemented, evaluated and controlled. This process before being crowned with these stages had a different composition. Somewhere in the mid-1960s, strategic planning emerged, which preceded strategic management. It was a good way to steer businesses through strategies. But its main weakness was that it consisted only of the strategy formulation phase, so the final product of strategic planning was the strategy. Business history is fraught with failures that are based on past successful models. So even if a firm performs well today, no one guarantees it will survive tomorrow. This study is research that aims to investigate the level of implementation of the strategic management process in Albanian enterprises. Due to the time and material constraint of doing a survey of companies in all sectors in Albania, I have been limited to companies dealing with the production of bottled water, which serves as a representative sample for the final results as well as for further research into the future.
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Andrra Qielli
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