Examining SERVQUAL analysis on Brakseng as a village tourism in Batu, East Java, Indonesia
Dediek Kurniawan ORCID ↗ · Ely Siswanto · Afwan Hariri Agus Prohimi ORCID ↗ · Yesiana Ihda Kusnayain
International Journal of Business Ecosystem & Strategy · 2023 · Vol. 5 / Issue 3 · 96-101
Publication metrics
External links open provider records or DOI searches. Provider counts are not combined. Mendeley readership measures saves, not citations.
Dimensions
Live provider badge. If unavailable, use the Dimensions link above.
Observed 21 Oct 2026, 00:14 UTC
Observed 21 Oct 2026 00:14 UTC
OpenAlex and Mendeley observations refresh on article visits, at most once per 24 hours. Unavailable data is not zero. Google Scholar opens a DOI search.
Citations received by this article, grouped by the year of the citing work. Crossref and OpenAlex lifetime totals remain separate in Publication metrics.
2017–2026 Annual history last updated:
Citations received
OpenAlex · year of the citing work
Hover over a year or focus the chart and use arrow keys to inspect values.
2017–2026 annual-history window. 2026 is year to date. Unknown years have gaps.
View data & coverage
2026 is incomplete. Within a successfully fetched ten-year window, omitted years mean zero. Years beyond a saved observation’s window remain unknown (—). Older citations are excluded, so this chart’s sum may differ from the OpenAlex lifetime total. The date above belongs to this annual history; an unsuccessful refresh keeps the previous observation.
Abstract
Batu is the most popular destination in East Java and even in Indonesia. Batu continues to develop its tourism potential by developing tourist villages in the Batu area. Tourism villages have become something new in village development by attracting the flow of tourists to rural areas This study will analyze how the quality of service at Brakseng Tourism in Batu, East Java, Indonesia. In knowing the perceptions of consumers (visitors) of Brakseng tourism, researchers used SERQUAL analysis. Based on the calculation of the customer satisfaction index, the visitors to Brakseng have a high level of satisfaction. Safety is a dimension that needs to get the most attention because it is in quadrant A. Attributes in quadrant A are considered important attributes and are a priority and affect user satisfaction. The management is obliged to allocate its resources to improve the performance of the attributes that fall into this quadrant.
Keywords: {'name': 'SERVQUAL'}, {'name': 'tourism'}, {'name': 'tourism village'}, {'name': 'Batu'}
Authors & affiliations
Dediek Kurniawan
Affiliation not supplied
Ely Siswanto
Affiliation not supplied
Afwan Hariri Agus Prohimi
Affiliation not supplied
Yesiana Ihda Kusnayain
Affiliation not supplied
Deposited references
Supplied references, not a list of publications citing this article.
DOI: 10.1016/j.annals.2006.06.010
DOI: 10.1016/j.sbspro.2014.10.217
DOI: 10.21776/ub.jitode.2013.001.02.04
DOI: 10.1016/j.jdmm.2016.04.005
DOI: 10.1016/j.jbusres.2019.03.033
Hadiwijoyo, S. S. (2012). Perencanaan Pariwisata Perdesaan Berbasis Masyarakat (Sebuah Pendekatan Konsep) 1st ed. Yogyakarta: Graha Ilmu
Hanas, I., & Sasmita, N. (2012). Mengembangkan Pariwisata Membangun Kota : Kota Batu, 2001-2012. Artikel Ilmiah Mahasiswa.
DOI: 10.1300/J150v14n03_07
DOI: 10.1080/13032917.2012.696272
Kotler, P., & Keller, K. L. (2009). Menejemen Pemasaran. Penerbit: Erlanggga. Jakarta.
DOI: 10.1016/j.aasci.2017.07.008
Parasuraman, A. B. L. L., Zeithaml, V. A., & Berry, L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. 1988, 64(1), 12-40.
DOI: 10.1080/19368623.2012.626749
DOI: 10.1016/j.sbspro.2014.07.288
DOI: 10.1016/j.landusepol.2019.05.018
DOI: 10.1016/j.tourman.2013.05.006
DOI: 10.1016/j.tmp.2019.02.006
DOI: 10.3390/joitmc7040227
Susfenti, N. E. M. (2016). Pengembangan desa wisata berbasis masyarakat (community based tourism-CBT) di Desa Sukajadi Kecamatan Carita. Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam, 2(1), 75–86.
DOI: 10.26740/jggp.v17n2.p65-78
DOI: 10.1016/0022-4359(94)90013-2