Optimizing passenger experience: A technological preference analysis in Turkish Airports

Abstract

Aviation-oriented companies are continuously seeking innovative approaches to enhance the passenger experience and operational efficiency within the industry. The objective of this study is to evaluate the categorization of passengers' technological preferences in Turkish airports. The objectives of this study are to enhance the understanding of Aviation Companies in Turkey regarding the technology preferences of passengers and their fundamental needs, as well as to analyze the characteristics of passengers that are directly linked to their technological choices.  This study employs purposive sampling with a sample size of 455. Various statistical techniques, such as regression, correlation, and descriptive statistics, are employed to analyze the data. The findings indicate that biometric technology, personal device utilization, customisation and customization, as well as streaming and on-demand entertainment, greatly influence the technological preferences of travelers. Nevertheless, contactless solutions, inflight Wi-Fi, and mobile apps and digital services do not influence the technological preferences of travelers.

Keywords: {'name': 'Turkish Airports'}, {'name': 'Segmentation'}, {'name': 'Passenger Preferences'}, {'name': 'Aviation'}, {'name': 'Airports'}

Authors & affiliations

Muhammad Humza
Affiliation not supplied

Umit Hacioglu
Affiliation not supplied

Deposited references

Supplied references, not a list of publications citing this article.

DOI: 10.1016/j.techsoc.2020.101484

DOI: 10.1016/j.trc.2020.102638

DOI: 10.1016/j.tmp.2017.02.001

DOI: 10.1109/ACCESS.2022.3226584

DOI: 10.1016/j.tbs.2018.06.002

DOI: 10.1145/3379336.3381456

Arkkelin, D. (2014). Using SPSS to understand research and data analysis.

DOI: 10.1108/APJML-07-2021-0486

DOI: 10.1177/0047287517700316

DOI: 10.1093/hebz/9780198869443.001.0001

Bilton, N. (2015). The Sorry State of In-Flight Wi-Fi. The New York Times, E2-L.

DOI: 10.1016/j.tmp.2016.09.003

DOI: 10.4324/9780203180990

DOI: 10.19168/jyasar.452297

DOI: 10.1016/j.eswa.2010.11.047

DOI: 10.1016/j.jairtraman.2015.07.003

Collis, J., & Hussey, R. (2003). Business research: A practical guide for undergraduate and postgraduate students.

DOI: 10.1016/j.dss.2016.03.005

DOI: 10.1016/j.jairtraman.2017.05.005

DOI: 10.5937/gp21-16078

Florido-Benítez, L., & Del Alcázar, B. (2014, June). Analysis of mobile marketing in airports. In 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Istanbul, Turkey (pp. 409-414).

Flouris, T. G., & Oswald, S. L. (2006). Designing and executing strategy in aviation management. Ashgate Publishing, Ltd..

DOI: 10.1016/j.sbspro.2015.10.169

DOI: 10.4324/9781003269359

DOI: 10.1016/j.rtbm.2019.100380

DOI: 10.1287/isre.1100.0312

DOI: 10.1007/978-3-030-29739-8

Hacioglu, U. (Ed.). (2019b). Handbook of research on strategic fit and design in business ecosystems. IGI Global. https://doi.org/1010.4018/978-1-7998-1125-1

DOI: 10.1007/978-3-030-72624-9

DOI: 10.36096/ijbes.v1i1.105

DOI: 10.1016/j.asoc.2023.110853

Halpern, N., & Mwesiumo, D. (2018, July). Effect of Individual Service Components on Overal l Airport Experience. In 22nd Air Transport Research Societ y World Conference. Seoul, South Korea. July (pp. 2-5).

Halpern, N., Budd, T., Suau-Sanchez, P., Brathen, S., & Mwesiumo, D. (2019, July). Towards Airport 4.0: Airport digital maturity and transformation. In 23rd Air Transport Research Society World Conference.

DOI: 10.1016/j.jairtraman.2020.102005

DOI: 10.1080/10941665.2021.1984264

DOI: 10.3390/math11030583

DOI: 10.47738/ijiis.v4i1.80

DOI: 10.1016/j.jretconser.2019.101917

IATA (2023) Iata.org. Available at: https://www.iata.org/contentassets/952a287130554b4880563edca1c8944f/iata-2019-gps-highlights.pdf (Accessed: 1 May 2023).

DOI: 10.1016/j.jairtraman.2017.03.009

DOI: 10.1016/j.ijinfomgt.2020.102122

DOI: 10.1016/j.jairtraman.2016.04.002

Jiang, N. (2018). FlightFit An Application Enabling Air Travelers to Do Stretches Onboard. Rochester Institute of Technology.

DOI: 10.14687/jhs.v16i2.5661

Khalid, K., Abdullah, H. H., & Kumar M, D. (2012). Get along with quantitative research process. International Journal of Research in Management, 2(2), 15-29.

DOI: 10.30518/jav.1010982

DOI: 10.1016/j.jhtm.2020.08.014

DOI: 10.1007/s11151-022-09892-9

DOI: 10.1016/j.jairtraman.2015.03.009

DOI: 10.1109/ICONAT57137.2023.10080120

DOI: 10.1016/j.jairtraman.2016.07.017

Kuyucu, M. (2014, July). The Evaluation of Onboard Advertising as an Outdoor Advertising Media in Turkey. In International Interdisciplinary Business-Economics Advancement Conference (p. 503).

DOI: 10.1145/2933241

Lee, J., & Lehto, X. (2010). E-personalization and online privacy features: the case with travel websites. Journal of Management and Marketing Research, 4, 1.

DOI: 10.1002/9781119183426

Meyers, L. S., Gamst, G. C., & Guarino, A. J. (2013). Performing data analysis using IBM SPSS. John Wiley & Sons.

DOI: 10.4135/9781071872536

DOI: 10.1108/17579881211264477

DOI: 10.1177/0047287511418368

Muhumed, D. A. (2020). Determinant factors of passengers’ choice of airlines: A case study of international postgraduate students in Turkey (Master's thesis, ?bn Haldun Üniversitesi, Lisansüstü E?itim Enstitüsü).

DOI: 10.1016/j.jairtraman.2019.101720

DOI: 10.1016/j.rtbm.2021.100726

DOI: 10.1504/IJLSM.2012.045421

DOI: 10.36096/ijbes.v3i1.246

DOI: 10.4324/9781003117407

DOI: 10.1007/978-3-319-14343-9_58

DOI: 10.3390/su10114259

DOI: 10.1108/IHR-08-2020-0041

DOI: 10.3141/2214-02

DOI: 10.3141/2383-04

DOI: 10.1109/LDAV.2017.8231848

DOI: 10.1177/1468794114550439

Schawalder, J. (2014). The future of inflight entertainment in europe, according to passenger expectations: Why airlines should embrace consumer technology. Anchor Academic Publishing (aap_verlag).

DOI: 10.1177/1354816618806428

SITA. (2018). Air transport IT insights 2019. Geneva: SITA.

DOI: 10.1016/j.cstp.2019.04.005

Tipi, A. (2022). Airline passengers' perception of sustainability practices and business model of airlines: A study in the Turkish civil aviation market (Master's thesis).

DOI: 10.30585/jrems.v1i4.344

DOI: 10.1057/rpm.2010.41

DOI: 10.1016/j.rtbm.2011.06.001

DOI: 10.1016/j.techsoc.2021.101528

DOI: 10.1108/IJCHM-11-2021-1435

DOI: 10.1007/978-981-10-7068-6_14

DOI: 10.1016/j.trpro.2018.12.016

DOI: 10.1016/j.rtbm.2018.10.003

DOI: 10.1111/itor.13154