Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey
Ahu Ergen · Filiz Bozkurt Bekoglu · Caner Giray
International Journal of Research in Business and Social Science · 2014 · Vol. 3 / Issue 1 · 130-142
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Abstract
The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.
Keywords: {'name': 'Environmental Activism'}, {'name': 'Environmental knowledge'}, {'name': 'Environmental Problems'}, {'name': 'Buying Behavior'}
Authors & affiliations
Ahu Ergen
Affiliation not supplied
Filiz Bozkurt Bekoglu
Affiliation not supplied
Caner Giray
Affiliation not supplied
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